Smartphone Coupon Usage Increased Over 100% in 2011 and 2012

According to a July study by Valassis and published by eMarketer last week, rising food and gas prices are driving 74% of US consumers to use more coupons this year. In particular, the use of mobile coupon is skyrocketing: mobile coupons or app usage increased by over 100% in … [Read more...]

Mobile Coupons, Reward for Scan [infographic]

Mobile coupon users are 3X more likely to scan a QR Code or 2D barcode than to respond to an SMS message!     … [Read more...]