How to Dig into Your Data the Right Way: Part 1

Our answer is two-fold: from the “top-down,” and in parallel, from the “bottom-up.” Top-down -– you must first define your short-term and medium-term highest value needs that your data must deliver. These are a handful of strategic insights that we must know answers to and are … [Read more...]

Scanbuy CEO Perspective: That’s right—QR Codes are hotter than ever!

We live in a digital world where consumers now live in the moment. They want access information when and where they want. With the prevalence of Smartphones over the last 10 years, consumers now have a tremendous amount of information right at their fingertips, freeing them from … [Read more...]

Scanbuy Data Insights

Scanbuy is a leading provider of mobile engagement solutions to some of the world’s largest global brands. We have over 10 years of US mobile consumer behavior, demographic, location and identity data. Our platform uses machine learning algorithms to generate deep learning … [Read more...]

Scanbuy Data Insights

Scanbuy is a leading provider of mobile engagement solutions to some of the world’s largest global brands. We have over 10 years of US mobile consumer behavior, demographic, location and identity data. Our platform uses machine learning algorithms to generate deep learning … [Read more...]

Are You Using Deterministic Data to Drive Results?

The 2017 Holiday Season is already upon us, and as always the primary concern for brands, retailers and marketers alike continues to be two-fold: move products off the shelf and generate sales. However, every year industry players are forced to reevaluate their playbook for … [Read more...]

Scan Away for the Holiday

To celebrate the holiday season, Scanbuy is giving away prizes to the top holiday scanners. Every 7 days in December, we will reward the top scanner for the time period with a $25 Amazon Gift Card. At the end of the month, the top scanner for the entire month of December will … [Read more...]

SmartLabel™ Shares a Richer Story – Are you Ready to Share Yours?

Consider a typical scenario at your local grocery store. In aisle three, a mom thinks about her child’s allergy while a father searches for a detailed list of ingredients and a millennial wonders how the product is sourced. All three are holding identical packages, yet each … [Read more...]

It’s Back! Save 2% on USPS Direct Mail Using Mobile Technology

The USPS has yet again launched a promotion to demonstrate that direct mail is still a relevant part of the marketing mix. The 2017 Mobile Shopping promotion was designed to encourage customers to adapt and invest in mobile technology and combine it with direct mail. Using the … [Read more...]

IOS 11 Making a Comeback for QR Codes

A few days ago, Apple released information in regards to IOS 11. The latest update for iPhones and iPads is due to be released this coming fall. So what does this mean for QR Codes and marketers everywhere? Well, one of the many updates in this launch is actually centered around … [Read more...]

Is Your Brand Missing a Mobile App?

If you could name one thing you believe your brand is missing these days, what would it be? For some business owners, that missing ingredient is in fact a mobile app. As more and more consumers utilize their mobile devices in order to browse for goods and services and … [Read more...]

5 Mobile Trends For 2017 You Must Have In Your Marketing Efforts

Its no secret mobile compatibility is a must, but it takes more than that. People are constantly checking emails, posting on social media, scrolling through websites, watching videos, etc. 2017 is now almost 2 months in and customer mobility has not slowed down. It’s important to … [Read more...]