8 Mobile Marketing Trends to Watch Out For

It’s no surprise that mobile usage is taking over desktop. Businesses, consumers, and everything in between seem to be glued to their mobile devices all day every day. So, as a marketer you want to make sure you are keeping up with the latest trends and understand how to … [Read more...]

Moving from Mobile Friendly to Mobile First: Part II

The following is an excerpt from my book, “Untethered Marketing: The Role of the Cloud and Mobile Communication.” To read the full book, please visit JohnFoleyJr.com/Bookstore. Missed part I of this excerpt? Please click here to read my previous post! Responsive web design is … [Read more...]

3 Reasons Why You Need to Be Tracking Your Digital Marketing Efforts

Digital marketing is an easy and cost-effective way to reach out to potential clients. Like any other type of marketing campaign, one cannot just throw information out into cyberspace and hope that it works. Digital marketing campaigns must be carefully managed, and data needs to … [Read more...]

Long Codes and Your Business Brand

Businesses that use text messaging as a marketing tool can choose to send and receive messages using short codes or long codes. An increasing number of businesses are opting to use long codes because they offer substantial benefits over short codes. Here is a look at why you … [Read more...]

QR Stuff | Get Your QR Codes Out There!

  Encode your QR Codes with Text, Website URL, Telephone Number, SMS Message, Email Address, Email Message, Contact Details (VCARD), Event (VCALENDAR), Google Maps Location, Paypal Buy Now Link, Social Media. Encode the following in you Social Media QR Codes: Twitter … [Read more...]

Businesses Seeing the True Benefits of Mobility

Consumers are turning to their smartphones, tablets, and other wireless devices when it comes time to shop. As a result, businesses all across the country are jumping on the mobile marketing bandwagon and for good reason. Here are just a few ways taking a mobile approach to … [Read more...]

5 Ways to Turn Your Conference Into a Hit with QR Codes

The smartphone has become an ubiquitous part of business culture. So, why not integrate smartphone use into your organization’s next conference? It is a great way to increase participation in your company-wide event. It’s easy to setup and do with QR codes. QR codes … [Read more...]

Is Your Code Dialed-in to Text Marketing?

Do you want to boost customer engagement and get your message in front of more people? Text marketing is a cost efficient and direct way to make sure your messages get seen. With a 98% open rate, text messages help you ensure that your customers see what you have to say – … [Read more...]

Are Trackable QR Codes Worth the Investment?

The answer is YES! It may seem intuitive, and you’ve also probably heard it before.  But without the ability to measure, track, and analyze the success of your marketing efforts, you are not producing the most effective campaigns possible.  This principle applies to all facets of … [Read more...]

Budgeting for Your Social Media and Marketing Requirements

Marketing is one of the most important aspects of your business. Without an effective marketing plan, your company may not get the exposure it needs to stay abreast of the competition. In order to promote your business successfully, you need to invest a substantial amount of … [Read more...]

You Need a Mobile Marketing Strategy

According to research conducted by Deloitte, about 72 percent of people in the UK owned a smartphone in 2013, an increase of about 14 percent from the previous year. The rapid adoption of smartphones and other mobile devices has caused many businesses in the UK to incorporate … [Read more...]