What People Don’t Understand About QR Codes

In response to ScanBuy's recent announcement regarding Microsoft Tag, the article below was written. See my comments in bold.Microsoft Learned QR Codes Don't Work By Laura Stampler, August 19, 2013 2DBS: Ms. Stampler, the title of your article is a bit vague and somewhat … [Read more...]

Microsoft to Close Tag in Two Years

Today, a lot of people are talking about the long-term license agreement ScanBuy entered into with Microsoft for its mobile bar code platform known as Tag (see press release). While that's certainly important news among Microsoft and ScanBuy customers, investors, etc., what I … [Read more...]

QR Codes, Why Use Anything Else?

Ever since I began writing this blog, I've tried to remain agnostic with respect to showing support for one type of bar code format over another but, after seeing a recent print ad (see images below) from Ekornes, a Scandinavian furniture manufacturer, I believe it's finally … [Read more...]

This QR Code Analysis Teaches A Lot

Recently, I came across a website which grades the effectiveness of QR Code-based ad campaigns with a 'Hit' or 'Miss' rating, much like my 2D Bar Code Litmus Test's 'Pass' or 'Fail' system, and in one of their analyses, I noticed a couple of comments which are worth … [Read more...]

Giorgio Armani uses Image Recognition

Giorgio Armani launched a new interactive print advertisement to promote its new Sport Code fragrance, and the interactive method used in the advertisement is based on WiMO's image recognition technology.In the lower left-hand corner of the advertisement is copy which reads, … [Read more...]

Microsoft Tag Now Supporting QR Codes

First, it was JAGTAG. Now, it's Microsoft Tag. This morning, Microsoft Tag announced that it's supporting QR Codes all in an effort to reduce "the increasing frustration among consumers over not knowing which reader to use for which code (i.e., code reader app fragmentation, … [Read more...]

Mobile Coupons, Reward for Scan [infographic]

Mobile coupon users are 3X more likely to scan a QR Code or 2D barcode than to respond to an SMS message!   More info about this info-graphic at Microsoft Tag. Learn More about Mobile Tagging at Microsoft Tag. … [Read more...]

Meredith Xcelerated Marketing uses Microsoft Tag

The other day, Meredith Xcelerated Marketing (MXM) launched a full-page advertisement in The New York Times and featured in the advertisement is a customized Microsoft Tag. If you cannot make out the copy in the advertisement know that it is essentially a self-promotional … [Read more...]

Score One for the Home Team…Microsoft uses Tag

This print advertisement for Microsoft's Office 365 makes use of what else, a Microsoft Tag, and does so rather well. Located in the lower left-hand corner of the advertisement is a black and white Tag, and next to the Tag is instructional copy and a simple call-to-action, which … [Read more...]

Delayed Scan-ification: QR Codes in the Subway

Just because you have no internet access or reception, it doesn't mean you can't scan a QR Code that may be in the subway or in a magazine you are reading on a plane. So many people are complaining about seeing QR Codes in places where there is no internet access. Is it because … [Read more...]