Shopper Marketing Expo and Beyond

If you play any role as an in-store marketer, then you are likely familiar with the Shopper Marketing Expo at Chicago’s Navy Pier every October. Path to Purchase Institute, the media entity responsible for the show, has done a terrific job of combining in-depth content from … [Read more...]

The Value of a Barcode Scanner

For the longest time, the Internet has held the unique advantage of allowing users to participate in something simply by having them click on a button. It's fast, easy and takes only a fraction of the effort that dialing a phone number or filling out a reply postcard would.The … [Read more...]

Innovative Uses of QR Codes – QR Codes Done Right

When innovation happens, it's exciting. When innovation is put to good use, it's inspiring. QR Codes are really a means to an end, so when executed with a specific strategy in mind, they can really achieve some amazing results. These 10 companies have used QR Codes to do truly … [Read more...]

QR Code x Action ÷ Context = Mobile Engagement

Nobody disputes the fact that Mobile Engagement is of increasing importance in the marketing mix. But we have to ask ourselves: why the fuss about Mobile Engagement at all? Isn’t Mobile Engagement the same as Digital Marketing, but on a smaller screen? Not exactly. It’s all about … [Read more...]

The Best QR Code Campaigns of 2013—So Far!

Last year, we were treated to a number of exciting and innovative QR Code campaigns, from Coca Cola and Budweiser to Proctor & Gamble and Axe. Now that we’re nearing the halfway mark for 2013, let’s take a look at this year’s brightest and best QR Code campaigns. They’re … [Read more...]

QR Code Mobile Engagement Transforms “Mad” Advertising into a Happy Marriage with Consumers

Are the advertising principles of the fictional agency on “Mad Men” still applicable today? Or are technological advances and savvy consumers driving an advertising evolution?The post QR Code Mobile Engagement Transforms “Mad” Advertising into a Happy Marriage with Consumers … [Read more...]

Are you Delivering Personalized Experiences to Consumer Smartphones?

According to the RTP WhitePaper Integrating Mobile Across All Touch Points, Smartphones will Influence $689 billion in Retail Store sales by 2016. They currently influence approximately $159 billion in total sales revenue and with 100s of billions of dollars at stake the … [Read more...]

4 Tips to Increase QR Code Scans

Mobile marketing has introduced us to a completely new way of promoting products to our audience.  If you have not introduced mobile marketing channels to your printed products, now is the time to start! Here are a few tips to help you incorporate QR Codes into your marketing … [Read more...]

5 Tips For Better Digital Marketing

About the Author: Sarah Brooks is a freelance writer covering topics on gold and silver, small businesses and social media. We live in a digital world and are connected to our emails, Facebook and news feeds 24/7. As a small business owner, it’s important to be current on the … [Read more...]

Mobile World Congress 2013 and what it means for Mobile Marketing

This year at Mobile World Congress, there was a sense that a new chapter was turned: smartphones penetration had shot past the 50% threshold and tablet penetration has reached 1 in 4 adults in the US. Android and iOS updates, which determine much of nowadays’ user experiences, … [Read more...]

Taco Bell QR Code Promotion Generates 225,000 Scans

QR Codes are alive and well – and Taco Bell and ESPN have the statistics to prove it. According to an article from 2d-code.co.uk, the fast food chain and sporting news monster partnered up for a promotion that ran from December 20th to February 3rd. The article noted that … [Read more...]