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5 Tips For Better Digital Marketing

About the Author: Sarah Brooks is a freelance writer covering topics on gold and silver, small businesses and social media. We live in a digital world and are connected to our emails, Facebook and news feeds 24/7. As a small business owner, it’s important to be current on the … [Read more...]

Mobile World Congress 2013 and what it means for Mobile Marketing

This year at Mobile World Congress, there was a sense that a new chapter was turned: smartphones penetration had shot past the 50% threshold and tablet penetration has reached 1 in 4 adults in the US. Android and iOS updates, which determine much of nowadays’ user experiences, … [Read more...]

Taco Bell QR Code Promotion Generates 225,000 Scans

QR Codes are alive and well – and Taco Bell and ESPN have the statistics to prove it. According to an article from 2d-code.co.uk, the fast food chain and sporting news monster partnered up for a promotion that ran from December 20th to February 3rd. The article noted that … [Read more...]

Mobile Engagement & QR Codes to the Rescue of Retail

In the long list of industries transformed by the slow but steady digitization of our societies, retail probably tops the charts. And now the mobile channel promises to complicate matters further. eMarketer’s latest mobile commerce projections (Jan 2013) gives us an idea of the … [Read more...]

QR Code Greeting Cards

During a quick trip to Target the other day looking for some cards for some upcoming birthdays, I saw some “scantastic” QR Code greeting cards! These are cards that have QR Codes in the designs. When you scan the QR Code, it links to a message of some sort. Now these … [Read more...]

Lessons from 2012 QR Code Campaigns

So you’ve secured your marketing budget for 2013 and now want to connect with your customers via mobile. Since all research indicates that the majority of them have a smartphone, you know it’s the right move. Now “all” you need are original ideas. Fear not my friend, as you’ve … [Read more...]

Do QR Codes Make Shopping Easier?

Some people absolutely dread shopping. The whole process from trying to find your size, to trying it on, to waiting in long check out lines. But what if you could do half of your shopping right from your smartphone? That’s right just scan a QR Code, try it on and then just … [Read more...]

My Favorite QR Codes from 2012

Each year I like to take a moment and review the many ways that QR Codes were used in the past year. I think it is safe to say that 2012 was the year of QR Codes! Everywhere you look, there are  QR Codes whether they are on packaging, clothing, posters, etc. Now that we are at … [Read more...]

2012 Mobile Engagement & QR Codes Highlights

As 2012 comes to a close, it’s always good to take a step back to reflect on the evolution of everything over the past year. 12 months are an eternity in the mobile space and 2012 has been particularly full of innovations and remarkable events. Here are some of the year’s … [Read more...]

Keep Warm with a QR Code Scarf

If you know anything about New England, you know that our winters tend to be horrible. Snow one day, a blizzard the next. You just never know what you are going to wake up to! So when I came across this video of of a “machine-knitted” QR Code scarf, I knew I had to … [Read more...]

Great Gifts Ideas for the QR Code lovers

Do you happen to have a QR Code fanatic on your holiday shopping list this year? Well, if the answer to that question is yes then this post is just for you! I have done some searching and came up with a list of the best QR Code themed holiday gifts. Ornaments, pillows, and so … [Read more...]