Furniture QR Codes Go Toe-to-Toe

Every so often, I'll read a magazine and see two separate companies, both in the same industry, making use of QR Codes, and I say to myself, let's see which one of these companies gets QR Codes, and mobile in general, and which one doesn't.The two companies are Carlyle and … [Read more...]

QR Codes and Brand Value

The other day, I had a conversation with someone about QR Codes and brand value, and it went something like this: Question: Does a QR Code in a print advertisement add value to a company's brand? 2DBS Answer: No. Question: Why not?2DBS Answer: Because QR Codes are merely a … [Read more...]

Quoted on QR Codes in Luxury Daily

In an article in today's Luxury Daily, I'm quoted about the use of QR Codes. Enjoy.Kiton bridges print, mobile via QR code experience By Erin Shea April 19, 2013 Italian apparel brand Kiton is connecting its print and mobile marketing through a QR code on its … [Read more...]

5 Tips For Better Digital Marketing

About the Author: Sarah Brooks is a freelance writer covering topics on gold and silver, small businesses and social media. We live in a digital world and are connected to our emails, Facebook and news feeds 24/7. As a small business owner, it’s important to be current on the … [Read more...]

AT&T and Scanbuy Partnership, What Does It Mean

If, at first, your company doesn't succeed, partner with another company. Such is the case with AT&T.Some time ago, AT&T developed a proprietary mobile bar code platform, which enabled companies to generate Data Matrix bar codes. The mobile bar codes were proprietary in … [Read more...]

John Foley’s Take On QR Codes In Untethered Marketing

The following is an excerpt from John Foley’s new book, “Untethered Marketing: The Role Of The Cloud And Mobile Communication.” No discussion about mobile marketing is complete without mentioning 2D barcodes. One of the most popular of these is QR codes, square … [Read more...]

Kate Upton, Gillette and QR Codes

In today's New York Times, Gillette launched a full-page advertisement, which prominently features a QR Code, as well as super model Kate Upton. Sure the ad will garner attention and generate buzz thanks to the image of Ms. Upton, but what of the QR Code?The company's … [Read more...]

Mobile Insider Summit: Putting Customers First with QR Codes

I recently had the pleasure of speaking at the “Mobile Insider Summit”, a Scanbuy-sponsored event hosted by MediaPost. Having attended at least three or four times previously, I was prepared for a few quality days of discussing the many virtues of the mobile ecosystem.  As … [Read more...]

Volvo Trucks To Incorporate QR Codes

A post on announced the intention of Volvo Trucks to include QR Codes  to, “enhance the effectiveness of its remote diagnostic service.” The article goes on to say that by April, “all new Volvo trucks will come factory-equipped with a unique … [Read more...]

QR Codes Need to Benefit the Advertiser Too

After reading, scanning and interacting with this QR Code-based print ad from Michael Aram, it dawned on me, this ad benefits neither the consumer nor the advertiser. So, the question could then be asked, why produce and launch the ad in the first place?The ConsumerWhen the … [Read more...]

Integrated Marketing and Repurposed Content

This afternoon, I went to JPMorgan's main corporate website to research something, and I noticed a top-line navigation tab that I have yet to see on other websites. Tucked in among the navigation tabs for Home, About Us, Investor Relations, Contact Us and Careers, there is a tab … [Read more...]

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