Experts Outline Key Digital Marketing Trends for 2014

As we look ahead to the new year, we asked five marketing experts for their big trends in digital marketing for 2014. Here's what they came up with:The post Experts Outline Key Digital Marketing Trends for 2014 appeared first on ScanLife Official Blog - Global. … [Read more...]

Win with ScanLife Over the Holidays

The holidays are upon us again, and what do you need when you battle door-buster sales and crowded malls? How about an app that can scan any barcode or QR Code to help you find the very best prices, deals, and local prices? And what if you could win free stuff just by using … [Read more...]

Introducing mVision: Unlocking Data You Want to See

This week we released a completely new analytics tool that allows our customers to get more questions answered about their ScanLife powered activity. Yes, it's great to know "how many scans did I get" but what if you could go further and answer what age group and gender is … [Read more...]

Shopper Marketing Expo and Beyond

If you play any role as an in-store marketer, then you are likely familiar with the Shopper Marketing Expo at Chicago’s Navy Pier every October. Path to Purchase Institute, the media entity responsible for the show, has done a terrific job of combining in-depth content from … [Read more...]

Shopper Marketing Expo and Beyond

If you play any role as an in-store marketer, then you are likely familiar with the Shopper Marketing Expo at Chicago’s Navy Pier every October. Path to Purchase Institute, the media entity responsible for the show, has done a terrific job of combining in-depth content from … [Read more...]

Paying With Your Phone — The Perks and The Pitfalls

Pop Quiz: You are at the game and you’re getting hungry, so you go get some food. They don’t take credit cards, you don’t have cash, and the volunteer suggests you use the PayPal app. What do you do? Grab Your Mobile Wallet Sooner or later, if you have a smartphone or tablet, … [Read more...]

It’s Here: The ScanLife Mobile Barcode Trend Report for Q3

The ScanLife Mobile Barcode Trend Report for Q3 has arrived! Consumer mobile engagement is dramatically on the rise—we processed nearly 24 million scans in Q3 alone! Mobile barcode marketing continues to attract a global crowd of consumers, led by value shoppers, gamers, social … [Read more...]

Apple Continues its Love for the Barcode

It's that time of year again. New iPhones and a major new iOS upgrade are finally here. While most people are enamored by features like Touch ID and flat design, at ScanLife we are thrilled that Apple continues to throw their undeniable support at the barcode and QR Code. We … [Read more...]

The Value of a Barcode Scanner

For the longest time, the Internet has held the unique advantage of allowing users to participate in something simply by having them click on a button. It's fast, easy and takes only a fraction of the effort that dialing a phone number or filling out a reply postcard would.The … [Read more...]

Where Do I Go for QR Codes Help?

QR codes may have your business questioning everything; what are they? What do they do? Does my business really need one? These are all important questions, ones your company should have answered. For QR code help, read on. What Are QR Codes? A shortened form of “Quick … [Read more...]

Innovative Uses of QR Codes – QR Codes Done Right

When innovation happens, it's exciting. When innovation is put to good use, it's inspiring. QR Codes are really a means to an end, so when executed with a specific strategy in mind, they can really achieve some amazing results. These 10 companies have used QR Codes to do truly … [Read more...]