Are QR Codes a Terrible Idea?

On retail-week.com there is an article titled "QR Codes Are A Terrible Idea. Why Is Image Recognition Even Worse?" and I have a couple of comments/questions for the author Frank Hayes. The article is shown below, with my comments/questions in italics.QR Codes Are A Terrible Idea. … [Read more...]

QR Code Scavenger Hunts Make Trade Shows & Conferences More Fun

QRwild scavenger hunt game

I attended a trade show that really surprised me! There was a QR Code scavenger hunt that was not only fun to play, it made it fun to visit the different booths and linger as I waited for the next stage of the game! It appears that all you need to join the fun is a smartphone, a … [Read more...]

B2B QR Code Failure…Why?

Bemis, the product packaging company, is currently running a B2B print campaign, which features a QR Code.When the QR Code is scanned, the reader of the ad is brought to a page on the desktop version of the company's website. Nothing more, nothing less. And this strategy or … [Read more...]

5 Ways Retail Stores Can Use QR Codes

Today, retailers must go the extra mile to make sure their customers have unique in-store experiences. They have to be clever enough to appeal to new customers, retain their existing ones, and keep both interested in their products. One way retail stores can accomplish this is by … [Read more...]

QR Code Done Right by Sherwin-Williams

Here's a great example of a print ad that delivers value and service to the consumer, instead of simply interrupting the consumer with meaningless copy, imagery and branding. It's interesting to note, the ad also features a QR Code, the execution, of which, is done rather … [Read more...]

QR Code x Action ÷ Context = Mobile Engagement

Nobody disputes the fact that Mobile Engagement is of increasing importance in the marketing mix. But we have to ask ourselves: why the fuss about Mobile Engagement at all? Isn’t Mobile Engagement the same as Digital Marketing, but on a smaller screen? Not exactly. It’s all about … [Read more...]

The Best QR Code Campaigns of 2013—So Far!

Last year, we were treated to a number of exciting and innovative QR Code campaigns, from Coca Cola and Budweiser to Proctor & Gamble and Axe. Now that we’re nearing the halfway mark for 2013, let’s take a look at this year’s brightest and best QR Code campaigns. They’re … [Read more...]

QR Code Mobile Engagement Transforms “Mad” Advertising into a Happy Marriage with Consumers

Are the advertising principles of the fictional agency on “Mad Men” still applicable today? Or are technological advances and savvy consumers driving an advertising evolution?The post QR Code Mobile Engagement Transforms “Mad” Advertising into a Happy Marriage with Consumers … [Read more...]

5 Benefits of QR Codes for Small Business

Each year more and more people are using smartphones. Over half of all Americans now have smartphones with more people using these devices than land lines and other mobile devices.  For marketers, the mobility of smartphones makes it possible to reach customers without any … [Read more...]

Are you Delivering Personalized Experiences to Consumer Smartphones?

According to the RTP WhitePaper Integrating Mobile Across All Touch Points, Smartphones will Influence $689 billion in Retail Store sales by 2016. They currently influence approximately $159 billion in total sales revenue and with 100s of billions of dollars at stake the … [Read more...]

Talking About Luxury Watches and QR Codes on Luxury Daily

In today's Luxury Daily, I'm quoted in an article which discusses a new QR Code-based print ad by luxury watch maker Christoper Ward. My comments and summary are in bold.Christopher Ward aims for mobile sales via QR codeBy Erin Shea May 15, 2013British watchmaker Christopher Ward … [Read more...]