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Integrated Marketing and Repurposed Content

This afternoon, I went to JPMorgan's main corporate website to research something, and I noticed a top-line navigation tab that I have yet to see on other websites. Tucked in among the navigation tabs for Home, About Us, Investor Relations, Contact Us and Careers, there is a tab … [Read more...]

San Diego Health Club Goes Mobile

Do you use your smartphone at the gym? Angry Birds while you pump iron? Dialing up Uber black cars on the treadmill? Instagramming your swell? One San Diego fitness club has seen this trend, and is intending to capitalize. “The Sporting Club,” according to … [Read more...]

Mobile World Congress 2013 and what it means for Mobile Marketing

This year at Mobile World Congress, there was a sense that a new chapter was turned: smartphones penetration had shot past the 50% threshold and tablet penetration has reached 1 in 4 adults in the US. Android and iOS updates, which determine much of nowadays’ user experiences, … [Read more...]

Looking For A Speaker On Mobile Marketing?

John Foley is an accomplished speaker who has been requested all over the world to educate listeners on mobile marketing, social media, business transformation, inbound marketing, and more. Some more of John’s expertise includes: Transforming Your Business Creating A … [Read more...]

QR Codes and Social Sharing

This morning, I read an article on Mobile Marketing by Dale Remie, founder/CEO of Grapevine QR, titled "The Missing Link in QR Code and Facebook Marketing."If I read Dale's article correctly, he is basically saying that, when a company uses a QR Code for promotion or advertising … [Read more...]

How Patek Philippe Likes to Waste Time

"Time is a woman's most precious commodity," says luxury watch maker Patek Philippe. But, if that's the case, why does the company like to waste a woman's time with a QR Code campaign (targeted towards women) that simply fails to deliver?    When the QR Code, a custom … [Read more...]

Taco Bell QR Code Promotion Generates 225,000 Scans

QR Codes are alive and well – and Taco Bell and ESPN have the statistics to prove it. According to an article from, the fast food chain and sporting news monster partnered up for a promotion that ran from December 20th to February 3rd. The article noted that … [Read more...]

QR Code Adoption: 2013 Trends & Statistics

QR Code trends continue to gain momentum as smartphone owners grow across the globe, and smart marketers turn to engage marketing to reach mobile consumers.  Released last month, eMarketer’s latest statistics  showcase that on average, 19% of US respondents (1 in 5) have scanned … [Read more...]

Which Mobile Bar Code Ad Is Best?

Recently, I spotted two print ads which feature a mobile bar code, one from Moen and one from Delta, both manufacturers of kitchen and bath faucets, and I thought it would be interesting to compare the ads side by side to see which one is compelling enough to move me further … [Read more...]

Mobile Engagement & QR Codes to the Rescue of Retail

In the long list of industries transformed by the slow but steady digitization of our societies, retail probably tops the charts. And now the mobile channel promises to complicate matters further. eMarketer’s latest mobile commerce projections (Jan 2013) gives us an idea of the … [Read more...]

QR Codes, Why Use Anything Else?

Ever since I began writing this blog, I've tried to remain agnostic with respect to showing support for one type of bar code format over another but, after seeing a recent print ad (see images below) from Ekornes, a Scandinavian furniture manufacturer, I believe it's finally … [Read more...]