Entice Your Audience with Unique Print Materials

To truly capitalize on advancements in the worlds of marketing and communications, businesses must find ways to make print work with new channels. Here are three ways that print can be made interactive: QR Codes & Mobile Optimized Sites The numbers behind the growth in mobile … [Read more...]

QR Codes for Fulfillment

There are plenty of examples where marketers have put QR codes on their materials simply because they could. But there also have been a great number of QR code applications that truly provide value to a customer or prospect, and in return, to the company as well. Here are three … [Read more...]

Fun and Unique QR Code Gifts

The QR code, or that two-dimensional futuristic bar code you have probably seen in the corners of posters or advertisements, has a number of different applications. It is used as a form of marketing and also as a way to deliver coupons or rewards to those who scan it with their … [Read more...]

Tips for Getting Your QR Code Scanned

QR codes are a powerful way to engage customers and integrate campaigns across platforms. Unfortunately, success rates for conversions tends to be abysmally low. A recent survey conducted of college students found that even though more than 80 percent of students owned a … [Read more...]

QR Code Tips for Success

Incorporating QR code into your marketing strategy allows your audience or customer base to interact with your product, event or company directly, which technically makes them more invested in whatever you are marketing. However, this can be risky, because if the link that the QR … [Read more...]

QR Codes: What Not To Do

A QR code is a specially designed type of matrix barcode that is commonly used for marketing purposes across a wide variety of different platforms. The main benefit of this type of marketing tactic involves the ease at which the customer can use a QR code to find out information. … [Read more...]

See, QR Codes Are Still Relevant!

For many, it may seem like QR codes are no longer relevant being easily toppled by apps and programs that have been added and created over the past few years. However, this is not the case; QR codes are still completely relevant and useful for businesses of all kinds. QR codes … [Read more...]

Make Your QR Code Destination Matter

Whoever said it’s not the destination but the journey that matters had never created a QR code campaign. When it comes to those little black and white boxes, destination is everything. If your destination isn’t interesting, easy on the eye and directly related to the … [Read more...]

What’s Next for QR Codes?

Grab a snack, this debate could go on for a while. Ask a cross section of marketers about the future of QR codes and you’ll find yourself caught in the crossfire as one side argues that they’re  ineffectual and the other tells you that they’re the future of … [Read more...]

Should Your Business Be Using QR Codes?

Do your promotional materials need a QR code? There’s a lot of debate about whether QR codes are still relevant and the answer is yes – a QR code can be really useful for your business if done right. But how do you decide if a QR code is right for your promotional … [Read more...]

Getting Mobile Payments Right the First Time

With mobile payments gaining in popularity every day, it’s becoming increasingly important for companies to know how to get the process right. After all, a confusing mobile payment procedure will result in no payment at all. So, which companies are getting mobile payments right … [Read more...]