Turkish Airlines has launched their version of a scavenger hunt using QR Codes designed as flags from 80 different countries are rotating on 100 bus shelters. The venue for this event is happening in London during the 2012 Olympics!
Participants scan the QR Flags when they see them or go on a hunt to try to check-in at as many flags as they can find using a special mobile site which keeps track of the QR Flags that participants scan when they check-in at the location of each QR Flag.
The person with the most check-ins or the one who has the greatest number of individual check-ins will win a two-way ticket to one of Turkish Airlines’ global destinations. Not a bad return for scanning some QR Codes!