About John Foley

Here are my most recent posts

5 Mobile Trends For 2017 You Must Have In Your Marketing Efforts

Its no secret mobile compatibility is a must, but it takes more than that. People are constantly checking emails, posting on social media, scrolling through websites, watching videos, etc. 2017 is now almost 2 months in and customer mobility has not slowed down. It’s important to … [Read more...]

The Return of the QR Code

We’d like to lay a rumor to rest. Yes, it’s true. QR codes are back in. And this time, they’re really working. QR codes provide a quick and convenient way to link customers to a wide variety of content, They’re trackable too, which means you can see at a … [Read more...]

8 Mobile Marketing Trends to Watch Out For

It’s no surprise that mobile usage is taking over desktop. Businesses, consumers, and everything in between seem to be glued to their mobile devices all day every day. So, as a marketer you want to make sure you are keeping up with the latest trends and understand how to … [Read more...]

Moving from Mobile Friendly to Mobile First: Part II

The following is an excerpt from my book, “Untethered Marketing: The Role of the Cloud and Mobile Communication.” To read the full book, please visit JohnFoleyJr.com/Bookstore. Missed part I of this excerpt? Please click here to read my previous post! Responsive web design is … [Read more...]

Will Your Bluetooth Smartphone Soon be Obsolete?

The 15+ year-old Bluetooth standard, central to the development of local wireless devices, has come into its own via smartphones and wireless headsets. But with similar concepts hitting the market, Bluetooth may soon find itself incomparable to these shiny new systems. So, what … [Read more...]

Tips for Successful Mobile Marketing

When it comes to mobile marketing content and distribution, you want to provide a coherent and consistent experience. No matter what the delivery format – be it texts, emails, apps or a mobile website, you want to make sure that you take advantage of the various capabilities that … [Read more...]

Keep Your eNewsletter Mobile-Friendly

Your eNewsletter is a tremendous way to spread the most relevant and current news your company has to offer. It can be filled with recent blog posts, upcoming events, contact information and more, all delivered directly to those customers who have given you their email … [Read more...]

Tap into QR Codes

It’s time to tap into QR codes. QR codes are an interactive way to connect with your customers on the go. A QR code is a barcode which can easily be scanned by a mobile phone with a QR code reader (easily downloaded from the web for free). The code acts as a hyperlink, … [Read more...]

5 Steps Towards QR Code Success

QR codes provide a quick and convenient way to connect your customers with content or to encourage them to share information with you. But customers don’t just scan QR codes out of curiosity – it’s up to you to make your QR codes appealing and easy to scan. Follow … [Read more...]

Entice Your Audience with Unique Print Materials

To truly capitalize on advancements in the worlds of marketing and communications, businesses must find ways to make print work with new channels. Here are three ways that print can be made interactive: QR Codes & Mobile Optimized Sites The numbers behind the growth in mobile … [Read more...]

QR Code Tips for Success

Incorporating QR code into your marketing strategy allows your audience or customer base to interact with your product, event or company directly, which technically makes them more invested in whatever you are marketing. However, this can be risky, because if the link that the QR … [Read more...]