Archives for June 2012

Bar Louie Uses QR Codes to Grow Its Mailing List

Dena Woerner, the Vice President at Grow Socially, recently spotted this “QR Code in the Wild”. I am quite thankful that she took a moment in her increasingly busy travel schedule to take a picture and send it over to me! In my opinion, one of the best ways to use QR … [Read more...]

ScanLife Opens the Summer with Marketing Week Live

Certain trade shows have become a must for any self-respecting marketer seeking to keep on top of the latest innovations. Marketing Week Live, one of the largest trade shows in Europe, occurs in London every year during June. The event offers up an exceptionally valuable platform … [Read more...]

AARP Magazine Using QR Codes

Thank you to Dena Woerner (Vice President of Grow Socially) and Katherine O’Brien (Senior Editor of American Printer) for sharing this QR Code in the Wild with us! They brought it to our attention via a tweet that was sent during the NAPL/NPES Executive Briefing series. As you … [Read more...]

Your QR Code May Have Said Too Much

We often hear that “a QR Code is just a QR Code.” While they may look the same, what happens behind the code can vary widely – and that is really where the magic happens. The value of QR Codes is vast, and one area that all marketers love is data – or … [Read more...] Implements Pretty Graphs, Maps, and Pie Charts!, arguably the leading generator of QR codes, has announced a new analytics dashboard today. The new analytics dashboard allows you to visualize your QR code data with multiple new graphs and charts. You can also download the data as an excel sheet for easy storing, … [Read more...]

QR Codes and Real Estate

Thank you to our CEO John Foley, Jr. for spotting this QR Code in the Wild! This week, John traveled to Regina, Saskatchewan. There, he was speaking to a group of in-plant printers at the CUPMAC 2012 event. During his all-day speaking engagement, John covered a variety of topics … [Read more...]

Tickera – QR Code Event Ticketing Startup

We are looking forward to Tickera's rollout! Tickera is a new event ticketing startup that features QR Codes, works with WordPress and PayPal or 2Checkout payment systems. You can easily sell tickets for your event on your website. Tickets with the individualized QR Code are … [Read more...]

Coke uses QR Codes to Kick Off the Euro Cup

To promote the popular EURO 2012 Tournament, Coca Cola has been using ScanLife powered QR Codes on millions of packages throughout Spain.   … [Read more...]

Pizza and QR Codes

I wanted to share a QR Code find that I spotted earlier this week on a pizza box. Regina Pizzeria now has QR Codes on their pizza boxes – making their pizza boxes interactive. The QR Code links to their mobile website where you can either order “curbside to go” or sign up for … [Read more...]

3 Brands that Failed with QR Codes

As printed in today's iMediaConnection newsletter:Over the past couple of years, the number of 2D bar codes used in print, out-of-home, in-store, package, direct mail, and event advertising has been steadily on the rise. One of the reasons for this growth is that companies are … [Read more...]

Target Marketing Magazine is Using QR Codes

If you are looking to stay up-to-date on important trends in the world of marketing, I would highly recommend checking out Target Marketing Magazine. They consistently provide a nice balance of commentary, insight, and case studies. I’ve been inspired on more than … [Read more...]