Archives for September 2011

QR Codes Versus Data Matrix

Unlike 1D codes where all information can be found in one cut through the code, 2D codes need a second dimension since they contain many different ‘lines’ of data. Among the most popular 2D codes are the QR codes and Data Matrix. QR code was created by Denso Wave in 1994 and Data … [Read more...]

QR Codes Versus Data Matrix

Unlike 1D codes where all information can be found in one cut through the code, 2D codes need a second dimension since they contain many different ‘lines’ of data. Among the most popular 2D codes are the QR codes and Data Matrix. QR code was created by Denso Wave in 1994 and Data … [Read more...]

QR Codes Versus Data Matrix

Unlike 1D codes where all information can be found in one cut through the code, 2D codes need a second dimension since they contain many different ‘lines’ of data. Among the most popular 2D codes are the QR codes and Data Matrix. QR code was created by Denso Wave in 1994 and Data … [Read more...]

QR Codes Versus Data Matrix

Unlike 1D codes where all information can be found in one cut through the code, 2D codes need a second dimension since they contain many different ‘lines’ of data. Among the most popular 2D codes are the QR codes and Data Matrix. QR code was created by Denso Wave in 1994 and Data … [Read more...]

Mercedes-Benz Fashion Week QR Codes by TRESemmé

Tresemme got clever with QR codes and advertising to promote Mercedes-Benz Fashion week in New York City. These bus kiosk posters are unique and catchy, not to mention they are connected to a custom mobile website dedicated to Fashion Week and Tresemme … [Read more...]

The 6 Worst QR Code Mistakes and How To Avoid Them

Over the past couple of months we’ve had the privilege of watching and helping people create marvelous and intriguing QR code campaigns for everything from donation drives to enhanced product labels. Unfortunately, during this same time span we’ve also been victims and witnesses … [Read more...]

Alice Cooper: Snakes, Skulls, QR Codes and Amazon

  "No More Mr Nice Guy" Tries a QR Code QR Codes are on just about everything these days. Concert promotion is a great place for QR Codes to share the message, music and videos. Alice Cooper is touring now and you might find this image in an email soon as Alice Cooper … [Read more...]

Why Mobile Barcode Campaigns Don’t Work

When a company decides to use 2D technology in their advertising, on their packaging, etc., there are a number of technology and marketing related variables, components and best practices at play which, alone or in tandem, can cause a 2D-based campaign to sink or swim, or to be … [Read more...]

Don’t Forget the Bread! QR Codes Make Grocery Shopping Easy [Video]

QR Codes are used in so many ways. We have seen them in advertising, on business cards, movie posters and even building code permits. In South Korea where workers commute on the subways, Tesco/Home Plus supermarkets has changed the meaning of convenience using QR Codes to make it … [Read more...]

7 Triggers of Fascination in QR Codes

Sally Hogshead’s book, Fascinate, explains the 7 triggers that ignite fascination and ways you can incorporate it into your brand. The book was fantastic and it immediately got me thinking about QR codes and what makes them fascinating to the masses. Since our brains are wired to … [Read more...]

Decorating a QR Code – Part Three

This post is going to look at the more aggressive means of decorating QR codes. The first mean I will look at is adding a drawing as if it was a layer above the QR code, drawing on the QR code. There are ways to estimate the damage made to the QR code data when drawing on the QR … [Read more...]