Getting Mobile Payments Right the First Time

With mobile payments gaining in popularity every day, it’s becoming increasingly important for companies to know how to get the process right. After all, a confusing mobile payment procedure will result in no payment at all. So, which companies are getting mobile payments right … [Read more...]

Paying With Your Phone — The Perks and The Pitfalls

Pop Quiz: You are at the game and you’re getting hungry, so you go get some food. They don’t take credit cards, you don’t have cash, and the volunteer suggests you use the PayPal app. What do you do? Grab Your Mobile Wallet Sooner or later, if you have a smartphone or tablet, … [Read more...]

Are You Wasting Time With Email Marketing?

With the marketing universe turning to all-things social media, the question on every business’s mind is whether or not marketing by way of email is still the best route. The bottom line is that many of the benefits that go along with email marketing are still just as … [Read more...]

5 Ways Retail Stores Can Use QR Codes

Today, retailers must go the extra mile to make sure their customers have unique in-store experiences. They have to be clever enough to appeal to new customers, retain their existing ones, and keep both interested in their products. One way retail stores can accomplish this is by … [Read more...]

5 Benefits of QR Codes for Small Business

Each year more and more people are using smartphones. Over half of all Americans now have smartphones with more people using these devices than land lines and other mobile devices.  For marketers, the mobility of smartphones makes it possible to reach customers without any … [Read more...]

4 Tips to Increase QR Code Scans

Mobile marketing has introduced us to a completely new way of promoting products to our audience.  If you have not introduced mobile marketing channels to your printed products, now is the time to start! Here are a few tips to help you incorporate QR Codes into your marketing … [Read more...]

5 Tips For Better Digital Marketing

About the Author: Sarah Brooks is a freelance writer covering topics on gold and silver, small businesses and social media. We live in a digital world and are connected to our emails, Facebook and news feeds 24/7. As a small business owner, it’s important to be current on the … [Read more...]

How To Teach Your Audience About QR Codes

When you are in the thick of all things marketing, staying on top of the latest in mobile marketing and how to interconnect your print and online media, it’s easy to forget that your average consumer does not stay on top of such things. Here are some tips on how to teach your … [Read more...]

My Favorite QR Codes from 2012

Each year I like to take a moment and review the many ways that QR Codes were used in the past year. I think it is safe to say that 2012 was the year of QR Codes! Everywhere you look, there are  QR Codes whether they are on packaging, clothing, posters, etc. Now that we are at … [Read more...]

Keep Warm with a QR Code Scarf

If you know anything about New England, you know that our winters tend to be horrible. Snow one day, a blizzard the next. You just never know what you are going to wake up to! So when I came across this video of of a “machine-knitted” QR Code scarf, I knew I had to … [Read more...]

Great Gifts Ideas for the QR Code lovers

Do you happen to have a QR Code fanatic on your holiday shopping list this year? Well, if the answer to that question is yes then this post is just for you! I have done some searching and came up with a list of the best QR Code themed holiday gifts. Ornaments, pillows, and so … [Read more...]