You Need a Mobile Marketing Strategy

According to research conducted by Deloitte, about 72 percent of people in the UK owned a smartphone in 2013, an increase of about 14 percent from the previous year. The rapid adoption of smartphones and other mobile devices has caused many businesses in the UK to incorporate … [Read more...]

8 Mobile Trends to Look Out for in 2015

As 2015 officially begins, marketers can expect significant changes in the direction of mobile use among consumers and enterprises.  Between the development of experience-driven mobile apps to amplifying the capabilities of wearable technology, this year promises to transform how … [Read more...]

Will Your Bluetooth Smartphone Soon be Obsolete?

The 15+ year-old Bluetooth standard, central to the development of local wireless devices, has come into its own via smartphones and wireless headsets. But with similar concepts hitting the market, Bluetooth may soon find itself incomparable to these shiny new systems. So, what … [Read more...]

Tips for Successful Mobile Marketing

When it comes to mobile marketing content and distribution, you want to provide a coherent and consistent experience. No matter what the delivery format – be it texts, emails, apps or a mobile website, you want to make sure that you take advantage of the various capabilities that … [Read more...]

Use a Mobile Website for Your Next Event

When you are drawing people to your event, you want them to be able to find out the latest news from wherever they are. These days, people are rarely far from their phones. Mobile websites are the perfect vehicle for event promotion. Here are a few ways to use them to maximize … [Read more...]

Keep Your eNewsletter Mobile-Friendly

Your eNewsletter is a tremendous way to spread the most relevant and current news your company has to offer. It can be filled with recent blog posts, upcoming events, contact information and more, all delivered directly to those customers who have given you their email … [Read more...]

Tap into QR Codes

It’s time to tap into QR codes. QR codes are an interactive way to connect with your customers on the go. A QR code is a barcode which can easily be scanned by a mobile phone with a QR code reader (easily downloaded from the web for free). The code acts as a hyperlink, … [Read more...]

How a Budget App Markets Better Business

Whether your business is large, small, or in the growing process, keeping your sales and marketing team in-line with the budget is important. But, from new marketing campaigns to increased sales efforts, staying on budget is oftentimes a hard goal to accomplish. So, when it comes … [Read more...]

QR Codes for Fulfillment

There are plenty of examples where marketers have put QR codes on their materials simply because they could. But there also have been a great number of QR code applications that truly provide value to a customer or prospect, and in return, to the company as well. Here are three … [Read more...]

Tips for Getting Your QR Code Scanned

QR codes are a powerful way to engage customers and integrate campaigns across platforms. Unfortunately, success rates for conversions tends to be abysmally low. A recent survey conducted of college students found that even though more than 80 percent of students owned a … [Read more...]

QR Code Tips for Success

Incorporating QR code into your marketing strategy allows your audience or customer base to interact with your product, event or company directly, which technically makes them more invested in whatever you are marketing. However, this can be risky, because if the link that the QR … [Read more...]