The Return of the QR Code

We’d like to lay a rumor to rest. Yes, it’s true. QR codes are back in. And this time, they’re really working. QR codes provide a quick and convenient way to link customers to a wide variety of content, They’re trackable too, which means you can see at a … [Read more...]

Scan ‘Til You Drop With ScanLife

To celebrate the holiday season, ScanLife is giving away prizes to the top holiday scanners. Every 7 days in December, we will reward the top scanner for the time period with a $50 Amazon Gift Card. At the end of the month, the top scanner for the entire month of December will … [Read more...]

Using ScanLife To Save Money On Black Friday, Holiday Shopping, And Beyond

Ever look at a product and instantly feel that you can get a better deal on it somewhere else? Well, chances are you’re probably right. To save you the hassle of driving to local stores or aimlessly searching the web for the lowest prices, we’ve built the ScanLife mobile app. … [Read more...]

Enhancing the Reader Experience with QR Codes

In the pre-technology era, readers flipped through books with the obvious limitations set forth by print media. While the printed content was at times engaging, it was only possible to use imagination to transcend beyond the words printed on the page. But the advancements of the … [Read more...]

ScanLife 30 Day Contest 2016: How to Play

ScanLife 30 Day Contest – How to Play: 1) Download or update to the latest version of ScanLife or Code Scanner. 2) Open the app. 3) Click on the inbox icon. 4) Click on the contest banner “We’re Giving Away $50 A Day For 30 Days” and answer the question of the day. 5) Submit your … [Read more...]

8 Mobile Marketing Trends to Watch Out For

It’s no surprise that mobile usage is taking over desktop. Businesses, consumers, and everything in between seem to be glued to their mobile devices all day every day. So, as a marketer you want to make sure you are keeping up with the latest trends and understand how to … [Read more...]

Spin & Win with ScanLife

Happy Summer everyone! We would like to invite you to play Spin & Win with ScanLife, a fun and simple way to win gift cards for the next 20 days. Between July 15th and August 3rd, you’ll have the chance to spin a prize wheel inside the ScanLife app to win $25 or $50 gift … [Read more...]

Direct Mail is Still Relevant in a Mobile World

As mobile technology continues to evolve and influence marketing strategies, the United States Postal Service (USPS) has launched a campaign to demonstrate how direct mail can continue to be a relevant part of the marketing mix. The 2016 Mobile Shopping Promotion encourages … [Read more...]

Four Keys to a Successful SmartLabel™ Implementation

SmartLabel™ was intelligently crafted to respond to consumer’s soaring demand for product transparency. Led by the Grocery Manufacturers Association and Food Marketing Institute, SmartLabel™ is an initiative that has already won the support of some of the world’s largest grocery … [Read more...]

ScanLife March Madness Giveaway

Who’s pumped for March Madness?! We sure are, and as we do for other major sporting events, we’re celebrating by giving away free stuff. ScanLife will reward lucky scanners with a variety of awesome gift cards including a $500 H&M gift card, a $100 Macy’s gift card, a … [Read more...]

Moving from Mobile Friendly to Mobile First: Part II

The following is an excerpt from my book, “Untethered Marketing: The Role of the Cloud and Mobile Communication.” To read the full book, please visit JohnFoleyJr.com/Bookstore. Missed part I of this excerpt? Please click here to read my previous post! Responsive web design is … [Read more...]