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QR Codes Across The Globe

QR Codes have been doing a bit of globetrotting lately. The Codes have been spotted in Rio de Janeiro and China, reaching audiences in an entirely new way. First, let’s stop in Brazil. An article in the Telegraph covered the appearance of rocky codes on sandy beaches. The … [Read more...]

Mobile Engagement & QR Codes Insights 2.0

QR Codes are no longer news. But linking a physical item to digital content, such as a video or social media link, with a QR Code is only half the story. To maximize ROI of a mobile marketing campaign, businesses need to understand the whole customer journey from start to finish: … [Read more...]

How To Teach Your Audience About QR Codes

When you are in the thick of all things marketing, staying on top of the latest in mobile marketing and how to interconnect your print and online media, it’s easy to forget that your average consumer does not stay on top of such things. Here are some tips on how to teach your … [Read more...]

2012 Mobile Engagement & QR Codes Highlights

As 2012 comes to a close, it’s always good to take a step back to reflect on the evolution of everything over the past year. 12 months are an eternity in the mobile space and 2012 has been particularly full of innovations and remarkable events. Here are some of the year’s … [Read more...]

Mobile Minute: Holiday Shopping

Trevor Foley, fresh off his first semester as a college freshmen, marks his triumphant return to 21 Concord Street by sitting down with our Sales Executive, Tom Barry. As you can tell, Tom is very excited to have Trevor back. Here are some more holiday stats for your … [Read more...]

Keep Warm with a QR Code Scarf

If you know anything about New England, you know that our winters tend to be horrible. Snow one day, a blizzard the next. You just never know what you are going to wake up to! So when I came across this video of of a “machine-knitted” QR Code scarf, I knew I had to … [Read more...]

Great Gifts Ideas for the QR Code lovers

Do you happen to have a QR Code fanatic on your holiday shopping list this year? Well, if the answer to that question is yes then this post is just for you! I have done some searching and came up with a list of the best QR Code themed holiday gifts. Ornaments, pillows, and so … [Read more...]

‘Tis the Season to be Scanning [INFOGRAPHIC]

To celebrate the busiest scanning season of the year, we are thrilled to bring you the Mobile Barcode Trend Report: Holiday Shopping Edition for 2012.  This Edition illustrates the dramatic growth in scanning as compared to year prior.  It also offers key insights into the who’s … [Read more...]

Pantone 2013 Color of the Year: Emerald 17-5641

Every year, Pantone presents their “Color of the Year”. After seeing their choice for 2013, I must say it is a very classy color.  The 2013 Pantone color of the year is Pantone 17-5641 Emerald. Since I love design, color, and QR Codes, I thought I would take some time to show you … [Read more...]

Are Gift Cards the Easy Way Out?

People have mixed feeling about gift cards when it comes to giving them as a gift. Are gift cards the easy way out instead of shopping about 5 different stores looking for that “perfect” gift? Personally, I love gifts cards. There has been too many holidays where you … [Read more...]

How Mobile is Transforming Retail

As smartphone adoption skyrockets, so do the studies documenting its impact on shopper behavior. Among the latest additions is research by Deloitte which shows that “smartphones currently influence 5.1% of annual retail store sales, translating to $159 billion in forecasted sales … [Read more...]