QR Code x Action ÷ Context = Mobile Engagement

Nobody disputes the fact that Mobile Engagement is of increasing importance in the marketing mix. But we have to ask ourselves: why the fuss about Mobile Engagement at all? Isn’t Mobile Engagement the same as Digital Marketing, but on a smaller screen? Not exactly. It’s all about … [Read more...]

5 Benefits of QR Codes for Small Business

Each year more and more people are using smartphones. Over half of all Americans now have smartphones with more people using these devices than land lines and other mobile devices.  For marketers, the mobility of smartphones makes it possible to reach customers without any … [Read more...]

4 Tips to Increase QR Code Scans

Mobile marketing has introduced us to a completely new way of promoting products to our audience.  If you have not introduced mobile marketing channels to your printed products, now is the time to start! Here are a few tips to help you incorporate QR Codes into your marketing … [Read more...]

5 Tips For Better Digital Marketing

About the Author: Sarah Brooks is a freelance writer covering topics on gold and silver, small businesses and social media. We live in a digital world and are connected to our emails, Facebook and news feeds 24/7. As a small business owner, it’s important to be current on the … [Read more...]

Mobile Insider Summit: Putting Customers First with QR Codes

I recently had the pleasure of speaking at the “Mobile Insider Summit”, a Scanbuy-sponsored event hosted by MediaPost. Having attended at least three or four times previously, I was prepared for a few quality days of discussing the many virtues of the mobile ecosystem.  As … [Read more...]

Volvo Trucks To Incorporate QR Codes

A post on Constructech.com announced the intention of Volvo Trucks to include QR Codes  to, “enhance the effectiveness of its remote diagnostic service.” The article goes on to say that by April, “all new Volvo trucks will come factory-equipped with a unique … [Read more...]

San Diego Health Club Goes Mobile

Do you use your smartphone at the gym? Angry Birds while you pump iron? Dialing up Uber black cars on the treadmill? Instagramming your swell? One San Diego fitness club has seen this trend, and is intending to capitalize. “The Sporting Club,” according to … [Read more...]

Mobile World Congress 2013 and what it means for Mobile Marketing

This year at Mobile World Congress, there was a sense that a new chapter was turned: smartphones penetration had shot past the 50% threshold and tablet penetration has reached 1 in 4 adults in the US. Android and iOS updates, which determine much of nowadays’ user experiences, … [Read more...]

Looking For A Speaker On Mobile Marketing?

John Foley is an accomplished speaker who has been requested all over the world to educate listeners on mobile marketing, social media, business transformation, inbound marketing, and more. Some more of John’s expertise includes: Transforming Your Business Creating A … [Read more...]

Mobile Engagement & QR Codes to the Rescue of Retail

In the long list of industries transformed by the slow but steady digitization of our societies, retail probably tops the charts. And now the mobile channel promises to complicate matters further. eMarketer’s latest mobile commerce projections (Jan 2013) gives us an idea of the … [Read more...]

QR Codes Across The Globe

QR Codes have been doing a bit of globetrotting lately. The Codes have been spotted in Rio de Janeiro and China, reaching audiences in an entirely new way. First, let’s stop in Brazil. An article in the Telegraph covered the appearance of rocky codes on sandy beaches. The … [Read more...]