QR Codes: What Not To Do

A QR code is a specially designed type of matrix barcode that is commonly used for marketing purposes across a wide variety of different platforms. The main benefit of this type of marketing tactic involves the ease at which the customer can use a QR code to find out information. … [Read more...]

See, QR Codes Are Still Relevant!

For many, it may seem like QR codes are no longer relevant being easily toppled by apps and programs that have been added and created over the past few years. However, this is not the case; QR codes are still completely relevant and useful for businesses of all kinds. QR codes … [Read more...]

Make Your QR Code Destination Matter

Whoever said it’s not the destination but the journey that matters had never created a QR code campaign. When it comes to those little black and white boxes, destination is everything. If your destination isn’t interesting, easy on the eye and directly related to the … [Read more...]

What’s Next for QR Codes?

Grab a snack, this debate could go on for a while. Ask a cross section of marketers about the future of QR codes and you’ll find yourself caught in the crossfire as one side argues that they’re  ineffectual and the other tells you that they’re the future of … [Read more...]

Should Your Business Be Using QR Codes?

Do your promotional materials need a QR code? There’s a lot of debate about whether QR codes are still relevant and the answer is yes – a QR code can be really useful for your business if done right. But how do you decide if a QR code is right for your promotional … [Read more...]

Getting Mobile Payments Right the First Time

With mobile payments gaining in popularity every day, it’s becoming increasingly important for companies to know how to get the process right. After all, a confusing mobile payment procedure will result in no payment at all. So, which companies are getting mobile payments right … [Read more...]

Introducing mVision: Unlocking Data You Want to See

This week we released a completely new analytics tool that allows our customers to get more questions answered about their ScanLife powered activity. Yes, it's great to know "how many scans did I get" but what if you could go further and answer what age group and gender is … [Read more...]

Paying With Your Phone — The Perks and The Pitfalls

Pop Quiz: You are at the game and you’re getting hungry, so you go get some food. They don’t take credit cards, you don’t have cash, and the volunteer suggests you use the PayPal app. What do you do? Grab Your Mobile Wallet Sooner or later, if you have a smartphone or tablet, … [Read more...]

Where Do I Go for QR Codes Help?

QR codes may have your business questioning everything; what are they? What do they do? Does my business really need one? These are all important questions, ones your company should have answered. For QR code help, read on. What Are QR Codes? A shortened form of “Quick … [Read more...]

I Don’t Think QR Codes Are Going Away

QR codes placed in print (i.e. mail, magazine, and newspapers), are becoming essential to today’s modern marketing campaign. QR codes are much more effective than anything that came before because they have the capability to hold more storage. The ability to send a consumer from … [Read more...]

5 Ways Retail Stores Can Use QR Codes

Today, retailers must go the extra mile to make sure their customers have unique in-store experiences. They have to be clever enough to appeal to new customers, retain their existing ones, and keep both interested in their products. One way retail stores can accomplish this is by … [Read more...]