Direct Mail is Still Relevant in a Mobile World

As mobile technology continues to evolve and influence marketing strategies, the United States Postal Service (USPS) has launched a campaign to demonstrate how direct mail can continue to be a relevant part of the marketing mix. The 2016 Mobile Shopping Promotion encourages … [Read more...]

Four Keys to a Successful SmartLabel™ Implementation

SmartLabel™ was intelligently crafted to respond to consumer’s soaring demand for product transparency. Led by the Grocery Manufacturers Association and Food Marketing Institute, SmartLabel™ is an initiative that has already won the support of some of the world’s largest grocery … [Read more...]

ScanLife March Madness Giveaway

Who’s pumped for March Madness?! We sure are, and as we do for other major sporting events, we’re celebrating by giving away free stuff. ScanLife will reward lucky scanners with a variety of awesome gift cards including a $500 H&M gift card, a $100 Macy’s gift card, a … [Read more...]

ScanLife mPackaging for SmartLabel™ Helps Brands Deliver the Transparency Consumers Deserve

Imagine putting on a blindfold as soon as you head into the grocery store to do some shopping. In essence, consumers have been doing that for years, blindly putting products into their shopping carts with limited availability to significant details such as nutritional values, … [Read more...]

5 Ways to Turn Your Conference Into a Hit with QR Codes

The smartphone has become an ubiquitous part of business culture. So, why not integrate smartphone use into your organization’s next conference? It is a great way to increase participation in your company-wide event. It’s easy to setup and do with QR codes. QR codes … [Read more...]

Is Your Code Dialed-in to Text Marketing?

Do you want to boost customer engagement and get your message in front of more people? Text marketing is a cost efficient and direct way to make sure your messages get seen. With a 98% open rate, text messages help you ensure that your customers see what you have to say – … [Read more...]

Are Trackable QR Codes Worth the Investment?

The answer is YES! It may seem intuitive, and you’ve also probably heard it before.  But without the ability to measure, track, and analyze the success of your marketing efforts, you are not producing the most effective campaigns possible.  This principle applies to all facets of … [Read more...]

Keep Your eNewsletter Mobile-Friendly

Your eNewsletter is a tremendous way to spread the most relevant and current news your company has to offer. It can be filled with recent blog posts, upcoming events, contact information and more, all delivered directly to those customers who have given you their email … [Read more...]

Tap into QR Codes

It’s time to tap into QR codes. QR codes are an interactive way to connect with your customers on the go. A QR code is a barcode which can easily be scanned by a mobile phone with a QR code reader (easily downloaded from the web for free). The code acts as a hyperlink, … [Read more...]

How Much Does Your Market Know About QR Codes?

When you are in the thick of all things marketing, staying on top of the latest in mobile marketing and how to interconnect your print and online media, it’s easy to forget that your average consumer does not stay on top of such things. Here are some tips on how to teach your … [Read more...]

5 Steps Towards QR Code Success

QR codes provide a quick and convenient way to connect your customers with content or to encourage them to share information with you. But customers don’t just scan QR codes out of curiosity – it’s up to you to make your QR codes appealing and easy to scan. Follow … [Read more...]