Scanbuy CEO Perspective: That’s right—QR Codes are hotter than ever!

We live in a digital world where consumers now live in the moment. They want access information when and where they want. With the prevalence of Smartphones over the last 10 years, consumers now have a tremendous amount of information right at their fingertips, freeing them from … [Read more...]

Scan Away for the Holiday

To celebrate the holiday season, Scanbuy is giving away prizes to the top holiday scanners. Every 7 days in December, we will reward the top scanner for the time period with a $25 Amazon Gift Card. At the end of the month, the top scanner for the entire month of December will … [Read more...]

SmartLabel™ Shares a Richer Story – Are you Ready to Share Yours?

Consider a typical scenario at your local grocery store. In aisle three, a mom thinks about her child’s allergy while a father searches for a detailed list of ingredients and a millennial wonders how the product is sourced. All three are holding identical packages, yet each … [Read more...]

It’s Back! Save 2% on USPS Direct Mail Using Mobile Technology

The USPS has yet again launched a promotion to demonstrate that direct mail is still a relevant part of the marketing mix. The 2017 Mobile Shopping promotion was designed to encourage customers to adapt and invest in mobile technology and combine it with direct mail. Using the … [Read more...]

IOS 11 Making a Comeback for QR Codes

A few days ago, Apple released information in regards to IOS 11. The latest update for iPhones and iPads is due to be released this coming fall. So what does this mean for QR Codes and marketers everywhere? Well, one of the many updates in this launch is actually centered around … [Read more...]

The Return of the QR Code

We’d like to lay a rumor to rest. Yes, it’s true. QR codes are back in. And this time, they’re really working. QR codes provide a quick and convenient way to link customers to a wide variety of content, They’re trackable too, which means you can see at a … [Read more...]

Enhancing the Reader Experience with QR Codes

In the pre-technology era, readers flipped through books with the obvious limitations set forth by print media. While the printed content was at times engaging, it was only possible to use imagination to transcend beyond the words printed on the page. But the advancements of the … [Read more...]

ScanLife 30 Day Contest 2016: How to Play

ScanLife 30 Day Contest – How to Play: 1) Download or update to the latest version of ScanLife or Code Scanner. 2) Open the app. 3) Click on the inbox icon. 4) Click on the contest banner “We’re Giving Away $50 A Day For 30 Days” and answer the question of the day. 5) Submit your … [Read more...]

8 Mobile Marketing Trends to Watch Out For

It’s no surprise that mobile usage is taking over desktop. Businesses, consumers, and everything in between seem to be glued to their mobile devices all day every day. So, as a marketer you want to make sure you are keeping up with the latest trends and understand how to … [Read more...]

Direct Mail is Still Relevant in a Mobile World

As mobile technology continues to evolve and influence marketing strategies, the United States Postal Service (USPS) has launched a campaign to demonstrate how direct mail can continue to be a relevant part of the marketing mix. The 2016 Mobile Shopping Promotion encourages … [Read more...]

Four Keys to a Successful SmartLabel™ Implementation

SmartLabel™ was intelligently crafted to respond to consumer’s soaring demand for product transparency. Led by the Grocery Manufacturers Association and Food Marketing Institute, SmartLabel™ is an initiative that has already won the support of some of the world’s largest grocery … [Read more...]