It’s Back! Save 2% on USPS Direct Mail Using Mobile Technology

The USPS has yet again launched a promotion to demonstrate that direct mail is still a relevant part of the marketing mix. The 2017 Mobile Shopping promotion was designed to encourage customers to adapt and invest in mobile technology and combine it with direct mail. Using the … [Read more...]

IOS 11 Making a Comeback for QR Codes

A few days ago, Apple released information in regards to IOS 11. The latest update for iPhones and iPads is due to be released this coming fall. So what does this mean for QR Codes and marketers everywhere? Well, one of the many updates in this launch is actually centered around … [Read more...]

The Return of the QR Code

We’d like to lay a rumor to rest. Yes, it’s true. QR codes are back in. And this time, they’re really working. QR codes provide a quick and convenient way to link customers to a wide variety of content, They’re trackable too, which means you can see at a … [Read more...]

Enhancing the Reader Experience with QR Codes

In the pre-technology era, readers flipped through books with the obvious limitations set forth by print media. While the printed content was at times engaging, it was only possible to use imagination to transcend beyond the words printed on the page. But the advancements of the … [Read more...]

ScanLife 30 Day Contest 2016: How to Play

ScanLife 30 Day Contest – How to Play: 1) Download or update to the latest version of ScanLife or Code Scanner. 2) Open the app. 3) Click on the inbox icon. 4) Click on the contest banner “We’re Giving Away $50 A Day For 30 Days” and answer the question of the day. 5) Submit your … [Read more...]

8 Mobile Marketing Trends to Watch Out For

It’s no surprise that mobile usage is taking over desktop. Businesses, consumers, and everything in between seem to be glued to their mobile devices all day every day. So, as a marketer you want to make sure you are keeping up with the latest trends and understand how to … [Read more...]

Direct Mail is Still Relevant in a Mobile World

As mobile technology continues to evolve and influence marketing strategies, the United States Postal Service (USPS) has launched a campaign to demonstrate how direct mail can continue to be a relevant part of the marketing mix. The 2016 Mobile Shopping Promotion encourages … [Read more...]

Four Keys to a Successful SmartLabel™ Implementation

SmartLabel™ was intelligently crafted to respond to consumer’s soaring demand for product transparency. Led by the Grocery Manufacturers Association and Food Marketing Institute, SmartLabel™ is an initiative that has already won the support of some of the world’s largest grocery … [Read more...]

ScanLife March Madness Giveaway

Who’s pumped for March Madness?! We sure are, and as we do for other major sporting events, we’re celebrating by giving away free stuff. ScanLife will reward lucky scanners with a variety of awesome gift cards including a $500 H&M gift card, a $100 Macy’s gift card, a … [Read more...]

ScanLife mPackaging for SmartLabel™ Helps Brands Deliver the Transparency Consumers Deserve

Imagine putting on a blindfold as soon as you head into the grocery store to do some shopping. In essence, consumers have been doing that for years, blindly putting products into their shopping carts with limited availability to significant details such as nutritional values, … [Read more...]

Long Codes and Your Business Brand

Businesses that use text messaging as a marketing tool can choose to send and receive messages using short codes or long codes. An increasing number of businesses are opting to use long codes because they offer substantial benefits over short codes. Here is a look at why you … [Read more...]