Millennials Demand Transparency – Connect with QR Codes

Millennials spend $600 billion each year in the US alone. This number is expected to reach $1.4 trillion by the year 2020 and will account for nearly 30 percent of total retail sales. These spending habits should classify millennials as a target demographic for retail marketers. … [Read more...]

Fire up your Direct Mailer with Digital Technology

Are you launching a direct mail campaign? Maybe a back to school promotion or a piece for the holidays to promote your website. Did you know that millennials who cannot live without technology like to look over their mail?  That’s right, 84% of millennials take the time to … [Read more...]

Technology and Social Media Trailblaze the Fashion Industry

Today more than ever apparel brands must think of clever ways to disrupt the retail and fashion industries. INSPR is a high-quality apparel designer focused on just that. It’s no secret retailers are struggling to attract and engage consumers in a relevant and digital way. With … [Read more...]

Scanbuy SmartLabel® Package Activation Supports FCPC to Deliver the Transparency Consumers Demand

As consumer expectations across Canada drive heightened competition, brands and retailers in the food and consumer products industry have discovered that engaging with today’s one-of-a-kind shoppers requires a strategy that goes well beyond a one-size-fits-all approach. Consider … [Read more...]

6 Places Consumers are Engaging with QR codes

QR codes are everywhere you look. Whether you are browsing online, commuting to work, or even looking through your pantry, you will find QR codes. Mobile phone manufacturers and social media platforms are all taking notice. There is no longer a need to download an application to … [Read more...]

Scanbuy CEO Perspective: That’s right—QR Codes are hotter than ever!

We live in a digital world where consumers now live in the moment. They want access information when and where they want. With the prevalence of Smartphones over the last 10 years, consumers now have a tremendous amount of information right at their fingertips, freeing them from … [Read more...]

Scan Away for the Holiday

To celebrate the holiday season, Scanbuy is giving away prizes to the top holiday scanners. Every 7 days in December, we will reward the top scanner for the time period with a $25 Amazon Gift Card. At the end of the month, the top scanner for the entire month of December will … [Read more...]

SmartLabel™ Shares a Richer Story – Are you Ready to Share Yours?

Consider a typical scenario at your local grocery store. In aisle three, a mom thinks about her child’s allergy while a father searches for a detailed list of ingredients and a millennial wonders how the product is sourced. All three are holding identical packages, yet each … [Read more...]

It’s Back! Save 2% on USPS Direct Mail Using Mobile Technology

The USPS has yet again launched a promotion to demonstrate that direct mail is still a relevant part of the marketing mix. The 2017 Mobile Shopping promotion was designed to encourage customers to adapt and invest in mobile technology and combine it with direct mail. Using the … [Read more...]

IOS 11 Making a Comeback for QR Codes

A few days ago, Apple released information in regards to IOS 11. The latest update for iPhones and iPads is due to be released this coming fall. So what does this mean for QR Codes and marketers everywhere? Well, one of the many updates in this launch is actually centered around … [Read more...]

IOS 11 Making a Comeback for QR Codes

A few days ago, Apple released information in regards to IOS 11. The latest update for iPhones and iPads is due to be released this coming fall. So what does this mean for QR Codes and marketers everywhere? Well, one of the many updates in this launch is actually centered around … [Read more...]