5 Benefits of QR Codes for Small Business

Each year more and more people are using smartphones. Over half of all Americans now have smartphones with more people using these devices than land lines and other mobile devices.  For marketers, the mobility of smartphones makes it possible to reach customers without any … [Read more...]

Talking About Luxury Watches and QR Codes on Luxury Daily

In today's Luxury Daily, I'm quoted in an article which discusses a new QR Code-based print ad by luxury watch maker Christoper Ward. My comments and summary are in bold.Christopher Ward aims for mobile sales via QR codeBy Erin Shea May 15, 2013British watchmaker Christopher Ward … [Read more...]

4 Tips to Increase QR Code Scans

Mobile marketing has introduced us to a completely new way of promoting products to our audience.  If you have not introduced mobile marketing channels to your printed products, now is the time to start! Here are a few tips to help you incorporate QR Codes into your marketing … [Read more...]

Furniture QR Codes Go Toe-to-Toe

Every so often, I'll read a magazine and see two separate companies, both in the same industry, making use of QR Codes, and I say to myself, let's see which one of these companies gets QR Codes, and mobile in general, and which one doesn't.The two companies are Carlyle and … [Read more...]

QR Codes and Brand Value

The other day, I had a conversation with someone about QR Codes and brand value, and it went something like this: Question: Does a QR Code in a print advertisement add value to a company's brand? 2DBS Answer: No. Question: Why not?2DBS Answer: Because QR Codes are merely a … [Read more...]

Quoted on QR Codes in Luxury Daily

In an article in today's Luxury Daily, I'm quoted about the use of QR Codes. Enjoy.Kiton bridges print, mobile via QR code experience By Erin Shea April 19, 2013 Italian apparel brand Kiton is connecting its print and mobile marketing through a QR code on its … [Read more...]

AT&T and Scanbuy Partnership, What Does It Mean

If, at first, your company doesn't succeed, partner with another company. Such is the case with AT&T.Some time ago, AT&T developed a proprietary mobile bar code platform, which enabled companies to generate Data Matrix bar codes. The mobile bar codes were proprietary in … [Read more...]

Kate Upton, Gillette and QR Codes

In today's New York Times, Gillette launched a full-page advertisement, which prominently features a QR Code, as well as super model Kate Upton. Sure the ad will garner attention and generate buzz thanks to the image of Ms. Upton, but what of the QR Code?The company's … [Read more...]

QR Codes Need to Benefit the Advertiser Too

After reading, scanning and interacting with this QR Code-based print ad from Michael Aram, it dawned on me, this ad benefits neither the consumer nor the advertiser. So, the question could then be asked, why produce and launch the ad in the first place?The ConsumerWhen the … [Read more...]

QR Codes and Social Sharing

This morning, I read an article on Mobile Marketing by Dale Remie, founder/CEO of Grapevine QR, titled "The Missing Link in QR Code and Facebook Marketing."If I read Dale's article correctly, he is basically saying that, when a company uses a QR Code for promotion or advertising … [Read more...]

How Patek Philippe Likes to Waste Time

"Time is a woman's most precious commodity," says luxury watch maker Patek Philippe. But, if that's the case, why does the company like to waste a woman's time with a QR Code campaign (targeted towards women) that simply fails to deliver?    When the QR Code, a custom … [Read more...]