5 Steps Towards QR Code Success

QR codes provide a quick and convenient way to connect your customers with content or to encourage them to share information with you. But customers don’t just scan QR codes out of curiosity – it’s up to you to make your QR codes appealing and easy to scan. Follow … [Read more...]

QR Codes for Fulfillment

There are plenty of examples where marketers have put QR codes on their materials simply because they could. But there also have been a great number of QR code applications that truly provide value to a customer or prospect, and in return, to the company as well. Here are three … [Read more...]

Win with ScanLife Over the Holidays

The holidays are upon us again, and what do you need when you battle door-buster sales and crowded malls? How about an app that can scan any barcode or QR Code to help you find the very best prices, deals, and local prices? And what if you could win free stuff just by using … [Read more...]

Apple Continues its Love for the Barcode

It's that time of year again. New iPhones and a major new iOS upgrade are finally here. While most people are enamored by features like Touch ID and flat design, at ScanLife we are thrilled that Apple continues to throw their undeniable support at the barcode and QR Code. We … [Read more...]

What People Don’t Understand About QR Codes

In response to ScanBuy's recent announcement regarding Microsoft Tag, the article below was written. See my comments in bold.Microsoft Learned QR Codes Don't Work By Laura Stampler, August 19, 2013 2DBS: Ms. Stampler, the title of your article is a bit vague and somewhat … [Read more...]

Microsoft to Close Tag in Two Years

Today, a lot of people are talking about the long-term license agreement ScanBuy entered into with Microsoft for its mobile bar code platform known as Tag (see press release). While that's certainly important news among Microsoft and ScanBuy customers, investors, etc., what I … [Read more...]

NFC is Here- But Who Wins? Series 1: Part One

As I see it, the technology that removes that step stands to benefit most for its simplicity. NFC is a perfect solution by design (if imperfect by current deployment) because it will include device endemic hardware that removes the need for app downloads and camera activation. In … [Read more...]

Are QR Codes a Terrible Idea?

On retail-week.com there is an article titled "QR Codes Are A Terrible Idea. Why Is Image Recognition Even Worse?" and I have a couple of comments/questions for the author Frank Hayes. The article is shown below, with my comments/questions in italics.QR Codes Are A Terrible Idea. … [Read more...]

QR Code Scavenger Hunts Make Trade Shows & Conferences More Fun

I attended a trade show that really surprised me! There was a QR Code scavenger hunt that was not only fun to play, it made it fun to visit the different booths and linger as I waited for the next stage of the game! It appears that all you need to join the fun is a smartphone, a … [Read more...]

B2B QR Code Failure…Why?

Bemis, the product packaging company, is currently running a B2B print campaign, which features a QR Code.When the QR Code is scanned, the reader of the ad is brought to a page on the desktop version of the company's website. Nothing more, nothing less. And this strategy or … [Read more...]

QR Code Done Right by Sherwin-Williams

Here's a great example of a print ad that delivers value and service to the consumer, instead of simply interrupting the consumer with meaningless copy, imagery and branding. It's interesting to note, the ad also features a QR Code, the execution, of which, is done rather … [Read more...]