As consumer expectations across Canada drive heightened competition, brands and retailers in the food and consumer products industry have discovered that engaging with today’s one-of-a-kind shoppers requires a strategy that goes well beyond a one-size-fits-all approach. Consider … [Read more...]
Scanbuy SmartLabel® Package Activation Supports FCPC to Deliver the Transparency Consumers Demand
May 22, 2018 By
How to Dig into Your Data the Right Way: Part 2
May 1, 2018 By
Our answer is two-fold: from the “top-down,” (See April: Volume 2: Part 1) and in parallel, from the “bottom-up.” Today we discuss the Bottom-up approach to digging into your data. Bottom-up – think of data as rocks, stones and pebbles, that are stuffed into a large container … [Read more...]
How to Dig into Your Data the Right Way: Part 1
April 4, 2018 By
Our answer is two-fold: from the “top-down,” and in parallel, from the “bottom-up.” Top-down -– you must first define your short-term and medium-term highest value needs that your data must deliver. These are a handful of strategic insights that we must know answers to and are … [Read more...]
Scanbuy CEO Perspective: That’s right—QR Codes are hotter than ever!
March 7, 2018 By
We live in a digital world where consumers now live in the moment. They want access information when and where they want. With the prevalence of Smartphones over the last 10 years, consumers now have a tremendous amount of information right at their fingertips, freeing them from … [Read more...]
Scanbuy Data Insights
March 1, 2018 By
Scanbuy is a leading provider of mobile engagement solutions to some of the world’s largest global brands. We have over 10 years of US mobile consumer behavior, demographic, location and identity data. Our platform uses machine learning algorithms to generate deep learning … [Read more...]
Scanbuy Data Insights
March 1, 2018 By
Scanbuy is a leading provider of mobile engagement solutions to some of the world’s largest global brands. We have over 10 years of US mobile consumer behavior, demographic, location and identity data. Our platform uses machine learning algorithms to generate deep learning … [Read more...]
Are You Using Deterministic Data to Drive Results?
December 7, 2017 By
The 2017 Holiday Season is already upon us, and as always the primary concern for brands, retailers and marketers alike continues to be two-fold: move products off the shelf and generate sales. However, every year industry players are forced to reevaluate their playbook for … [Read more...]
SmartLabel™ Shares a Richer Story – Are you Ready to Share Yours?
November 8, 2017 By
Consider a typical scenario at your local grocery store. In aisle three, a mom thinks about her child’s allergy while a father searches for a detailed list of ingredients and a millennial wonders how the product is sourced. All three are holding identical packages, yet each … [Read more...]
It’s Back! Save 2% on USPS Direct Mail Using Mobile Technology
June 23, 2017 By
The USPS has yet again launched a promotion to demonstrate that direct mail is still a relevant part of the marketing mix. The 2017 Mobile Shopping promotion was designed to encourage customers to adapt and invest in mobile technology and combine it with direct mail. Using the … [Read more...]
