Millennials spend $600 billion each year in the US alone. This number is expected to reach $1.4 trillion by the year 2020 and will account for nearly 30 percent of total retail sales. These spending habits should classify millennials as a target demographic for retail marketers. … [Read more...]
Reach Your Customers Through Data-Driven Marketing Campaigns
March 27, 2019 By
Data-driven marketing is a major theme and focus for an increasing number of global brands and advertisers. A quick scan of the leading digital ad agency websites either mentions “data-driven marketing”, or lead with it, on their Agency’s home page. Brands must leverage customer … [Read more...]
Fire up your Direct Mailer with Digital Technology
March 7, 2019 By
Are you launching a direct mail campaign? Maybe a back to school promotion or a piece for the holidays to promote your website. Did you know that millennials who cannot live without technology like to look over their mail? That’s right, 84% of millennials take the time to … [Read more...]
Label-It-Once: THE NUTS AND BOLTS OF RECENT DEVELOPMENTS IN CPG
February 22, 2019 By
With so much development in the consumer packaged goods (CPG) industry, from updated nutritional fact panel rules, an industrywide initiative to clarify the confusing “use-by” labeling, or the recently finalized national rule regarding bioengineered food disclosure – even … [Read more...]
Scanbuy SmartLabel® Package Activation Supports FCPC to Deliver the Transparency Consumers Demand
May 22, 2018 By
As consumer expectations across Canada drive heightened competition, brands and retailers in the food and consumer products industry have discovered that engaging with today’s one-of-a-kind shoppers requires a strategy that goes well beyond a one-size-fits-all approach. Consider … [Read more...]
How to Dig into Your Data the Right Way: Part 2
May 1, 2018 By
Our answer is two-fold: from the “top-down,” (See April: Volume 2: Part 1) and in parallel, from the “bottom-up.” Today we discuss the Bottom-up approach to digging into your data. Bottom-up – think of data as rocks, stones and pebbles, that are stuffed into a large container … [Read more...]
How to Dig into Your Data the Right Way: Part 1
April 4, 2018 By
Our answer is two-fold: from the “top-down,” and in parallel, from the “bottom-up.” Top-down -– you must first define your short-term and medium-term highest value needs that your data must deliver. These are a handful of strategic insights that we must know answers to and are … [Read more...]
Scanbuy CEO Perspective: That’s right—QR Codes are hotter than ever!
March 7, 2018 By
We live in a digital world where consumers now live in the moment. They want access information when and where they want. With the prevalence of Smartphones over the last 10 years, consumers now have a tremendous amount of information right at their fingertips, freeing them from … [Read more...]
Scanbuy Data Insights
March 1, 2018 By
Scanbuy is a leading provider of mobile engagement solutions to some of the world’s largest global brands. We have over 10 years of US mobile consumer behavior, demographic, location and identity data. Our platform uses machine learning algorithms to generate deep learning … [Read more...]
