Last year, we were treated to a number of exciting and innovative QR Code campaigns, from Coca Cola and Budweiser to Proctor & Gamble and Axe. Now that we’re nearing the halfway mark for 2013, let’s take a look at this year’s brightest and best QR Code campaigns. … [Read more...]
QR Code Mobile Engagement Transforms “Mad” Advertising into a Happy Marriage with Consumers
June 6, 2013 By Leave a Comment
Are the advertising principles of the fictional agency on “Mad Men” still applicable today? Or are technological advances and savvy consumers driving an advertising evolution?The post QR Code Mobile Engagement Transforms “Mad” Advertising into a Happy Marriage with … [Read more...]
5 Benefits of QR Codes for Small Business
May 28, 2013 By Leave a Comment
Each year more and more people are using smartphones. Over half of all Americans now have smartphones with more people using these devices than land lines and other mobile devices. For marketers, the mobility of smartphones makes it possible to reach customers without any … [Read more...]
Are you Delivering Personalized Experiences to Consumer Smartphones?
May 15, 2013 By Leave a Comment
According to the RTP WhitePaper Integrating Mobile Across All Touch Points, Smartphones will Influence $689 billion in Retail Store sales by 2016. They currently influence approximately $159 billion in total sales revenue and with 100s of billions of dollars at stake the … [Read more...]
Talking About Luxury Watches and QR Codes on Luxury Daily
May 15, 2013 By Leave a Comment
In today's Luxury Daily, I'm quoted in an article which discusses a new QR Code-based print ad by luxury watch maker Christoper Ward. My comments and summary are in bold.Christopher Ward aims for mobile sales via QR codeBy Erin Shea May 15, 2013British watchmaker Christopher Ward … [Read more...]
4 Tips to Increase QR Code Scans
May 13, 2013 By Leave a Comment
Mobile marketing has introduced us to a completely new way of promoting products to our audience. If you have not introduced mobile marketing channels to your printed products, now is the time to start! Here are a few tips to help you incorporate QR Codes into your marketing … [Read more...]
Furniture QR Codes Go Toe-to-Toe
May 5, 2013 By Leave a Comment
Every so often, I'll read a magazine and see two separate companies, both in the same industry, making use of QR Codes, and I say to myself, let's see which one of these companies gets QR Codes, and mobile in general, and which one doesn't.The two companies are Carlyle and … [Read more...]
QR Codes and Brand Value
April 20, 2013 By Leave a Comment
The other day, I had a conversation with someone about QR Codes and brand value, and it went something like this: Question: Does a QR Code in a print advertisement add value to a company's brand? 2DBS Answer: No. Question: Why not?2DBS Answer: Because QR Codes are merely a … [Read more...]
Quoted on QR Codes in Luxury Daily
April 19, 2013 By Leave a Comment
In an article in today's Luxury Daily, I'm quoted about the use of QR Codes. Enjoy.Kiton bridges print, mobile via QR code experience By Erin Shea April 19, 2013 Italian apparel brand Kiton is connecting its print and mobile marketing through a QR code on its … [Read more...]
