IOS 11 Making a Comeback for QR Codes

A few days ago, Apple released information in regards to IOS 11. The latest update for iPhones and iPads is due to be released this coming fall. So what does this mean for QR Codes and marketers everywhere? Well, one of the many updates in this launch is actually centered around … [Read more...]

ScanLife mPackaging for SmartLabel™ Helps Brands Deliver the Transparency Consumers Deserve

Imagine putting on a blindfold as soon as you head into the grocery store to do some shopping. In essence, consumers have been doing that for years, blindly putting products into their shopping carts with limited availability to significant details such as nutritional values, … [Read more...]

Win with ScanLife Over the Holidays

The holidays are upon us again, and what do you need when you battle door-buster sales and crowded malls? How about an app that can scan any barcode or QR Code to help you find the very best prices, deals, and local prices? And what if you could win free stuff just by using … [Read more...]

Introducing mVision: Unlocking Data You Want to See

This week we released a completely new analytics tool that allows our customers to get more questions answered about their ScanLife powered activity. Yes, it's great to know "how many scans did I get" but what if you could go further and answer what age group and gender is … [Read more...]

It’s Here: The ScanLife Mobile Barcode Trend Report for Q3

The ScanLife Mobile Barcode Trend Report for Q3 has arrived! Consumer mobile engagement is dramatically on the rise—we processed nearly 24 million scans in Q3 alone! Mobile barcode marketing continues to attract a global crowd of consumers, led by value shoppers, gamers, social … [Read more...]

NFC is Here- But Who Wins? Series 1: Part One

As I see it, the technology that removes that step stands to benefit most for its simplicity. NFC is a perfect solution by design (if imperfect by current deployment) because it will include device endemic hardware that removes the need for app downloads and camera activation. In … [Read more...]

4 Tips to Increase QR Code Scans

Mobile marketing has introduced us to a completely new way of promoting products to our audience.  If you have not introduced mobile marketing channels to your printed products, now is the time to start! Here are a few tips to help you incorporate QR Codes into your marketing … [Read more...]

5 Tips For Better Digital Marketing

About the Author: Sarah Brooks is a freelance writer covering topics on gold and silver, small businesses and social media. We live in a digital world and are connected to our emails, Facebook and news feeds 24/7. As a small business owner, it’s important to be current on the … [Read more...]

Taco Bell QR Code Promotion Generates 225,000 Scans

QR Codes are alive and well – and Taco Bell and ESPN have the statistics to prove it. According to an article from 2d-code.co.uk, the fast food chain and sporting news monster partnered up for a promotion that ran from December 20th to February 3rd. The article noted that … [Read more...]

QR Code Quilts

Sewing… either you can do it or not. I can sew a straight line, and that’s where my sewing skills end. Yet some people are so creative and also extremely talented when it comes to sewing. I did some research just for fun and found a ton of QR Code quilts. People are … [Read more...]

Why A Mobile Optimized Presence Is Not An Option

Does your CMO or CEO still hesitate to make investments in a mobile-optimized presence? You’re not the only one, as plenty of brands continue to resist it. To help make this decision easier for you, Google shared the results of 1,088 U.S. adult smartphone users surveyed in July … [Read more...]