ScanLife Opens the Summer with Marketing Week Live

Certain trade shows have become a must for any self-respecting marketer seeking to keep on top of the latest innovations. Marketing Week Live, one of the largest trade shows in Europe, occurs in London every year during June. The event offers up an exceptionally valuable platform … [Read more...]

The QR Beauty and Brains

QR Codes are great for many reasons when executed well, but let’s face it, they are not the prettiest things in the world.  To many, they look like a game of Space Invaders or some kind of bizarre maze. So here at ScanLife, we carried out a survey to find out more on the … [Read more...]

QR codes for London commuters

For those of us who live in London, and have the dubious pleasure of using public transport daily, QR codes are becoming part of the landscape. We see them in the daily newspapers, on billboards, advertisements, etc. To the surprise of many, including your humble correspondent, … [Read more...]

Eye Opening QR Code Research

When assessing the current landscape of QR Codes, several pieces of research caught our attention: Let’s begin with a study from Google and Ipsos OTX MediaCT titled “Our Mobile Planet: Global Smartphone Users” (Feb 2012). Six thousand individuals across the US, UK, … [Read more...]

We’re exhibiting at SXSW. Come and join us!

Year after year, SXSW  has proven to be a go to destination for the latest innovations in film, music and technology. The annual media event showcases the brightest minds in up-and-coming technology along with special networking events and programs. At ScanLife, we believe that … [Read more...]

#Hashtags and Mobile Barcodes

Since the beginning of the year, I have noticed more and more Twitter hashtags being used in various advertising channels (e.g., print, out-of-home, television) and I wonder, will this interactive marketing tactic fare any better or any differently than mobile barcodes?From a … [Read more...]

Create Your Own QR Code with Easy to Add Widget

QR-Code Generator Widget - Mobile-Barcodes.com Create  QR Codes for your URL, a text message, phone number, SMS or email. You can add this QR Code generator to a WordPress site, Joomla, or  traditional site with the addition of a couple of lines of code. To add this Widget to … [Read more...]