Will (Can) Augmented Reality Replace Sales Representatives?

SEAT, an automobile manufacturer based in Spain, is using augmented reality technology, from Blippar, in its showrooms to help promote and sell the company's new Leon range of motor cars. Here's how it works.Blippar markers (icons which instruct/entice shoppers to scan) are … [Read more...]

GQ (Not So) Live!

Always great to see print to mobile technology at play, but it's not so great when the campaign fails to deliver. Case in point, the September issue of GQ magazine, where, for the first-time ever, all advertisements and sections of the magazine's editorial content were made … [Read more...]

Augmented Reality – Not Really

Did someone forget to load images into the visual search database? On the back page of today's Section A of The New York Times, Ashford University ran an ad which featured augmented reality technology but, unfortunately, the ad/technology did not work as planned or … [Read more...]