Cake Studio in Winnipeg originally used a QR Code to promote “Win a Dream Wedding” as Contest Cake Sponsor at The Wonderful Wedding Show in January 2012. The QR Code shared more information about the wedding show and Cake Studio.
After the The Wonderful Wedding Show ended, Cake Studio wisely repurposed their QR Code to point to a mobile version of their website. If you scan the wedding cake QR Code today, you are invited to book reservations for cakes for upcoming weddings, Like the Cake Studio on Facebook or even follow them on Pinterest.
Scan and see for yourself, perhaps they have changed their message again!
What other QR Code campaigns have altered the message from their QR Code?
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