Promoting the use of QR codes
Some people absolutely dread shopping. The whole process from trying to find your size, to trying it on, to waiting in long check out lines. But what if you could do half of your shopping right from your smartphone? That’s right just scan a QR Code, try it on and then just … [Read more...]
The other day, I noticed an article titled "QR Codes: Fad, Marketing Trend or ..." on The Social CMO Blog, and I thought it fitting to discuss the content of the article for the first post of the New Year. The article is brief and reprinted below. QR Codes: Fad, Marketing Trend … [Read more...]
Each year I like to take a moment and review the many ways that QR Codes were used in the past year. I think it is safe to say that 2012 was the year of QR Codes! Everywhere you look, there are QR Codes whether they are on packaging, clothing, posters, etc. Now that we are at … [Read more...]
As 2012 comes to a close, it’s always good to take a step back to reflect on the evolution of everything over the past year. 12 months are an eternity in the mobile space and 2012 has been particularly full of innovations and remarkable events. Here are some of the year’s … [Read more...]
Earlier in the year, Bud Light used a SnapTag as part of a Super Bowl promotional campaign, but, for next year's event, it appears as though the company has chosen to replace the SnapTag with an open-source QR Code. If you are not familiar with SnapTag, it's a proprietary "2D … [Read more...]
Trevor Foley, fresh off his first semester as a college freshmen, marks his triumphant return to 21 Concord Street by sitting down with our Sales Executive, Tom Barry. As you can tell, Tom is very excited to have Trevor back. Here are some more holiday stats for your viewing … [Read more...]
Last week was another fun one here at ScanLife! We won the Business award in Mashable’s Innovation Index 2012! We’re completely honored and humbled to be recognized among the prestigious group of leaders who are revolutionizing the digital and social landscape … [Read more...]
If you know anything about New England, you know that our winters tend to be horrible. Snow one day, a blizzard the next. You just never know what you are going to wake up to! So when I came across this video of of a “machine-knitted” QR Code scarf, I knew I had to … [Read more...]
For the past several years, I have been an advocate of QR Codes, as well as other print-to-digital technology, for marketing, advertising and promotion purposes but, when I see a company use a QR Code in the way described below, the first thought that comes to mind is to say … [Read more...]
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