Four Keys to a Successful SmartLabel™ Implementation

SmartLabel™ was intelligently crafted to respond to consumer’s soaring demand for product transparency. Led by the Grocery Manufacturers Association and Food Marketing Institute, SmartLabel™ is an initiative that has already won the support of some of the world’s largest grocery … [Read more...]

ScanLife March Madness Giveaway

Who’s pumped for March Madness?! We sure are, and as we do for other major sporting events, we’re celebrating by giving away free stuff. ScanLife will reward lucky scanners with a variety of awesome gift cards including a $500 H&M gift card, a $100 Macy’s gift card, a … [Read more...]

Moving from Mobile Friendly to Mobile First: Part II

The following is an excerpt from my book, “Untethered Marketing: The Role of the Cloud and Mobile Communication.” To read the full book, please visit JohnFoleyJr.com/Bookstore. Missed part I of this excerpt? Please click here to read my previous post! Responsive web design is … [Read more...]

ScanLife mPackaging for SmartLabel™ Helps Brands Deliver the Transparency Consumers Deserve

Imagine putting on a blindfold as soon as you head into the grocery store to do some shopping. In essence, consumers have been doing that for years, blindly putting products into their shopping carts with limited availability to significant details such as nutritional values, … [Read more...]

Get Lucky With ScanLife Contest

As St. Patrick’s Day approaches, ScanLife wants to reward app users with awesome prizes. On St. Patrick’s Day (March 17, 2016), we are going to give away prizes to the contest’s top scanners. Entering the contest is this easy: 1) Get the latest version of the … [Read more...]

3 Reasons Why You Need to Be Tracking Your Digital Marketing Efforts

Digital marketing is an easy and cost-effective way to reach out to potential clients. Like any other type of marketing campaign, one cannot just throw information out into cyberspace and hope that it works. Digital marketing campaigns must be carefully managed, and data needs to … [Read more...]

Long Codes and Your Business Brand

Businesses that use text messaging as a marketing tool can choose to send and receive messages using short codes or long codes. An increasing number of businesses are opting to use long codes because they offer substantial benefits over short codes. Here is a look at why you … [Read more...]

QR Stuff | Get Your QR Codes Out There!

Encode your QR Codes with Text, Website URL, Telephone Number, SMS Message, Email Address, Email Message, Contact Details (VCARD), Event (VCALENDAR), Google Maps Location, Paypal Buy Now Link, Social Media. Encode the following in you Social Media QR Codes: Twitter Profile, … [Read more...]

Businesses Seeing the True Benefits of Mobility

Consumers are turning to their smartphones, tablets, and other wireless devices when it comes time to shop. As a result, businesses all across the country are jumping on the mobile marketing bandwagon and for good reason. Here are just a few ways taking a mobile approach to … [Read more...]

5 Ways to Turn Your Conference Into a Hit with QR Codes

The smartphone has become an ubiquitous part of business culture. So, why not integrate smartphone use into your organization’s next conference? It is a great way to increase participation in your company-wide event. It’s easy to setup and do with QR codes. QR codes … [Read more...]

Is Your Code Dialed-in to Text Marketing?

Do you want to boost customer engagement and get your message in front of more people? Text marketing is a cost efficient and direct way to make sure your messages get seen. With a 98% open rate, text messages help you ensure that your customers see what you have to say – … [Read more...]