Fire up your Direct Mailer with Digital Technology

Are you launching a direct mail campaign? Maybe a back to school promotion or a piece for the holidays to promote your website. Did you know that millennials who cannot live without technology like to look over their mail?  That’s right, 84% of millennials take the time to … [Read more...]

Label-It-Once: THE NUTS AND BOLTS OF RECENT DEVELOPMENTS IN CPG

With so much development in the consumer packaged goods (CPG) industry, from updated nutritional fact panel rules, an industrywide initiative to clarify the confusing “use-by” labeling, or the recently finalized national rule regarding bioengineered food disclosure – even … [Read more...]

Technology and Social Media Trailblaze the Fashion Industry

Today more than ever apparel brands must think of clever ways to disrupt the retail and fashion industries. INSPR is a high-quality apparel designer focused on just that. It’s no secret retailers are struggling to attract and engage consumers in a relevant and digital way. With … [Read more...]

Scanbuy SmartLabel® Package Activation Supports FCPC to Deliver the Transparency Consumers Demand

As consumer expectations across Canada drive heightened competition, brands and retailers in the food and consumer products industry have discovered that engaging with today’s one-of-a-kind shoppers requires a strategy that goes well beyond a one-size-fits-all approach. Consider … [Read more...]

6 Places Consumers are Engaging with QR codes

QR codes are everywhere you look. Whether you are browsing online, commuting to work, or even looking through your pantry, you will find QR codes. Mobile phone manufacturers and social media platforms are all taking notice. There is no longer a need to download an application to … [Read more...]

How to Dig into Your Data the Right Way: Part 2

Our answer is two-fold: from the “top-down,” (See April: Volume 2: Part 1) and in parallel, from the “bottom-up.” Today we discuss the Bottom-up approach to digging into your data. Bottom-up – think of data as rocks, stones and pebbles, that are stuffed into a large container … [Read more...]

How to Dig into Your Data the Right Way: Part 1

Our answer is two-fold: from the “top-down,” and in parallel, from the “bottom-up.” Top-down -– you must first define your short-term and medium-term highest value needs that your data must deliver. These are a handful of strategic insights that we must know answers to and are … [Read more...]

Scanbuy CEO Perspective: That’s right—QR Codes are hotter than ever!

We live in a digital world where consumers now live in the moment. They want access information when and where they want. With the prevalence of Smartphones over the last 10 years, consumers now have a tremendous amount of information right at their fingertips, freeing them from … [Read more...]

Scanbuy Data Insights

Scanbuy is a leading provider of mobile engagement solutions to some of the world’s largest global brands. We have over 10 years of US mobile consumer behavior, demographic, location and identity data. Our platform uses machine learning algorithms to generate deep learning … [Read more...]

Scanbuy Data Insights

Scanbuy is a leading provider of mobile engagement solutions to some of the world’s largest global brands. We have over 10 years of US mobile consumer behavior, demographic, location and identity data. Our platform uses machine learning algorithms to generate deep learning … [Read more...]

Are You Using Deterministic Data to Drive Results?

The 2017 Holiday Season is already upon us, and as always the primary concern for brands, retailers and marketers alike continues to be two-fold: move products off the shelf and generate sales. However, every year industry players are forced to reevaluate their playbook for … [Read more...]