QRmedia.us :: QR codes in the news & in the wild
Promoting the use of QR codes
In today's Luxury Daily, I'm quoted in an article which discusses a new QR Code-based print ad by luxury watch maker Christoper Ward. My comments and summary are in bold.Christopher Ward aims for mobile sales via QR codeBy Erin Shea May 15, 2013British watchmaker Christopher Ward … [Read more...]
Every so often, I'll read a magazine and see two separate companies, both in the same industry, making use of QR Codes, and I say to myself, let's see which one of these companies gets QR Codes, and mobile in general, and which one doesn't.The two companies are Carlyle and … [Read more...]
The other day, I had a conversation with someone about QR Codes and brand value, and it went something like this: Question: Does a QR Code in a print advertisement add value to a company's brand? 2DBS Answer: No. Question: Why not?2DBS Answer: Because QR Codes are merely a … [Read more...]
In an article in today's Luxury Daily, I'm quoted about the use of QR Codes. Enjoy.Kiton bridges print, mobile via QR code experience By Erin Shea April 19, 2013 Italian apparel brand Kiton is connecting its print and mobile marketing through a QR code on its … [Read more...]
If, at first, your company doesn't succeed, partner with another company. Such is the case with AT&T.Some time ago, AT&T developed a proprietary mobile bar code platform, which enabled companies to generate Data Matrix bar codes. The mobile bar codes were proprietary in … [Read more...]
In today's New York Times, Gillette launched a full-page advertisement, which prominently features a QR Code, as well as super model Kate Upton. Sure the ad will garner attention and generate buzz thanks to the image of Ms. Upton, but what of the QR Code?The company's … [Read more...]
After reading, scanning and interacting with this QR Code-based print ad from Michael Aram, it dawned on me, this ad benefits neither the consumer nor the advertiser. So, the question could then be asked, why produce and launch the ad in the first place?The ConsumerWhen the … [Read more...]
This afternoon, I went to JPMorgan's main corporate website to research something, and I noticed a top-line navigation tab that I have yet to see on other websites. Tucked in among the navigation tabs for Home, About Us, Investor Relations, Contact Us and Careers, there is a tab … [Read more...]
This morning, I read an article on Mobile Marketing by Dale Remie, founder/CEO of Grapevine QR, titled "The Missing Link in QR Code and Facebook Marketing."If I read Dale's article correctly, he is basically saying that, when a company uses a QR Code for promotion or advertising … [Read more...]
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