About Roger Marquis

Here are my most recent posts

What People Don’t Understand About QR Codes

In response to ScanBuy's recent announcement regarding Microsoft Tag, the article below was written. See my comments in bold.Microsoft Learned QR Codes Don't Work By Laura Stampler, August 19, 2013 2DBS: Ms. Stampler, the title of your article is a bit vague and somewhat … [Read more...]

Microsoft to Close Tag in Two Years

Today, a lot of people are talking about the long-term license agreement ScanBuy entered into with Microsoft for its mobile bar code platform known as Tag (see press release). While that's certainly important news among Microsoft and ScanBuy customers, investors, etc., what I … [Read more...]

Are QR Codes a Terrible Idea?

On retail-week.com there is an article titled "QR Codes Are A Terrible Idea. Why Is Image Recognition Even Worse?" and I have a couple of comments/questions for the author Frank Hayes. The article is shown below, with my comments/questions in italics.QR Codes Are A Terrible Idea. … [Read more...]

B2B QR Code Failure…Why?

Bemis, the product packaging company, is currently running a B2B print campaign, which features a QR Code.When the QR Code is scanned, the reader of the ad is brought to a page on the desktop version of the company's website. Nothing more, nothing less. And this strategy or … [Read more...]

QR Code Done Right by Sherwin-Williams

Here's a great example of a print ad that delivers value and service to the consumer, instead of simply interrupting the consumer with meaningless copy, imagery and branding. It's interesting to note, the ad also features a QR Code, the execution, of which, is done rather … [Read more...]

Talking About Luxury Watches and QR Codes on Luxury Daily

In today's Luxury Daily, I'm quoted in an article which discusses a new QR Code-based print ad by luxury watch maker Christoper Ward. My comments and summary are in bold.Christopher Ward aims for mobile sales via QR codeBy Erin Shea May 15, 2013British watchmaker Christopher Ward … [Read more...]

Furniture QR Codes Go Toe-to-Toe

Every so often, I'll read a magazine and see two separate companies, both in the same industry, making use of QR Codes, and I say to myself, let's see which one of these companies gets QR Codes, and mobile in general, and which one doesn't.The two companies are Carlyle and … [Read more...]

QR Codes and Brand Value

The other day, I had a conversation with someone about QR Codes and brand value, and it went something like this: Question: Does a QR Code in a print advertisement add value to a company's brand? 2DBS Answer: No. Question: Why not?2DBS Answer: Because QR Codes are merely a … [Read more...]

Quoted on QR Codes in Luxury Daily

In an article in today's Luxury Daily, I'm quoted about the use of QR Codes. Enjoy.Kiton bridges print, mobile via QR code experience By Erin Shea April 19, 2013 Italian apparel brand Kiton is connecting its print and mobile marketing through a QR code on its … [Read more...]

AT&T and Scanbuy Partnership, What Does It Mean

If, at first, your company doesn't succeed, partner with another company. Such is the case with AT&T.Some time ago, AT&T developed a proprietary mobile bar code platform, which enabled companies to generate Data Matrix bar codes. The mobile bar codes were proprietary in … [Read more...]

Kate Upton, Gillette and QR Codes

In today's New York Times, Gillette launched a full-page advertisement, which prominently features a QR Code, as well as super model Kate Upton. Sure the ad will garner attention and generate buzz thanks to the image of Ms. Upton, but what of the QR Code?The company's … [Read more...]