About Nick Ford

Here are my most recent posts

Pepsi Cup QR Codes

I'm not a fan of QR codes that lead directly to video, so this is disappointing. However, the scan numbers for the cup are encouraging. QR codes on beverage packaging can prompt large amounts of interaction. Check out the analytics here … [Read more...]

Marlboro QR Code Offer

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POP Displays With QR Code Offer

See the full gallery on Posterous … [Read more...]

Dr. Marten QR Code Window Cling

Lands on a non-mobile page. Uhg. Cool cling idea though!  … [Read more...]

QR Codes Have Crazy Potential and This Video Proves It

Much has been made about the lack of QR code awareness in the U.S. but I would argue that this is a good thing. Actually it's GREAT! There is still a lot potential for QR codes and part of that is due to sheer lack of devices. A person is not going to know … [Read more...]

The Ebay Inspiration Shop QR codes

Ebay has done it! Teaming with designer Jonathan Adler, they have built a one of a kind store front in New York City that empowers mobile shoppers to buy products on their phones using QR codes. The "Inspiration" Shop is located on Park Avenue but doesn't … [Read more...]

Mercedes-Benz Fashion Week QR Codes by TRESemmé

Tresemme got clever with QR codes and advertising to promote Mercedes-Benz Fashion week in New York City. These bus kiosk posters are unique and catchy, not to mention they are connected to a custom mobile website dedicated to Fashion Week and Tresemme … [Read more...]

The Red Square Stands Out In QR Codes

This picture was from an editorial post on CNN.com titled "Marketers Embrace QR Codes, for better or worse". The Tappinn trademark red square really stands on its own! The post was made it late March but the picture was down. I finally found it! … [Read more...]

Taco Bell Packaging with MTV QR Codes

Taco Bell has hooked up the MTV Video Music Awards and QR codes to deliver exclusive backstage mobile content on the side of their taco box packaging. Once the QR code in scanned users are taken to a mobile lading page with exclusive access to songs, … [Read more...]

Crystal Lux Counter Sign with QR Code

Wow! This is an eyecatching new counter display from The Duratran Company that gives QR codes and powerful presence in-store. Here are some concepts pics! Pricing and specs See the full gallery on Posterous … [Read more...]

Top 10 Truths of Mobile Tagging with QR Codes

#1 The mobile web is distinctly different than the desktop web. Great content that is built for mobile tagging and delivered through QR codes is designed with the mobile user experience in mind. Properly formatting content to fit all smartphone screens and browsers seems … [Read more...]