About John Foley

Here are my most recent posts

QR Code Tips for Success

Incorporating QR code into your marketing strategy allows your audience or customer base to interact with your product, event or company directly, which technically makes them more invested in whatever you are marketing. However, this can be risky, because if the link that the QR … [Read more...]

QR Codes: What Not To Do

A QR code is a specially designed type of matrix barcode that is commonly used for marketing purposes across a wide variety of different platforms. The main benefit of this type of marketing tactic involves the ease at which the customer can use a QR code to find out information. … [Read more...]

What’s Next for QR Codes?

Grab a snack, this debate could go on for a while. Ask a cross section of marketers about the future of QR codes and you’ll find yourself caught in the crossfire as one side argues that they’re  ineffectual and the other tells you that they’re the future of … [Read more...]

Should Your Business Be Using QR Codes?

Do your promotional materials need a QR code? There’s a lot of debate about whether QR codes are still relevant and the answer is yes – a QR code can be really useful for your business if done right. But how do you decide if a QR code is right for your promotional … [Read more...]

Paying With Your Phone — The Perks and The Pitfalls

Pop Quiz: You are at the game and you’re getting hungry, so you go get some food. They don’t take credit cards, you don’t have cash, and the volunteer suggests you use the PayPal app. What do you do? Grab Your Mobile Wallet Sooner or later, if you have a smartphone or tablet, … [Read more...]

How To Teach Your Audience About QR Codes

When you are in the thick of all things marketing, staying on top of the latest in mobile marketing and how to interconnect your print and online media, it’s easy to forget that your average consumer does not stay on top of such things. Here are some tips on how to teach your … [Read more...]

A Thank You Message from the Boss

I hope that you had a nice, long weekend. The interlinkONE crew is back to work today! 2011 has been quite an exciting and busy year for me. As I use this week to reflect back a bit, I wanted to say “Thank You” to everyone that contributed to the successes and … [Read more...]