About Donna Vieira

Here are my most recent posts

3 Reasons Why You Need to Be Tracking Your Digital Marketing Efforts

Digital marketing is an easy and cost-effective way to reach out to potential clients. Like any other type of marketing campaign, one cannot just throw information out into cyberspace and hope that it works. Digital marketing campaigns must be carefully managed, and data needs to … [Read more...]

5 Ways to Turn Your Conference Into a Hit with QR Codes

The smartphone has become an ubiquitous part of business culture. So, why not integrate smartphone use into your organization’s next conference? It is a great way to increase participation in your company-wide event. It’s easy to setup and do with QR codes. QR codes … [Read more...]

Are Trackable QR Codes Worth the Investment?

The answer is YES! It may seem intuitive, and you’ve also probably heard it before.  But without the ability to measure, track, and analyze the success of your marketing efforts, you are not producing the most effective campaigns possible.  This principle applies to all facets of … [Read more...]

Use a Mobile Website for Your Next Event

When you are drawing people to your event, you want them to be able to find out the latest news from wherever they are. These days, people are rarely far from their phones. Mobile websites are the perfect vehicle for event promotion. Here are a few ways to use them to maximize … [Read more...]

How Much Does Your Market Know About QR Codes?

When you are in the thick of all things marketing, staying on top of the latest in mobile marketing and how to interconnect your print and online media, it’s easy to forget that your average consumer does not stay on top of such things. Here are some tips on how to teach your … [Read more...]

QR Codes for Fulfillment

There are plenty of examples where marketers have put QR codes on their materials simply because they could. But there also have been a great number of QR code applications that truly provide value to a customer or prospect, and in return, to the company as well. Here are three … [Read more...]

QR Code Generation for Mobile Website Pages

There are certainly many ways that people might be directed to your mobile website. It could be via a link in an SMS/text message, or perhaps mobile redirection code that you’ve placed on your website to handle visits from smartphones. It also could be from a QR … [Read more...]

Fun and Unique QR Code Gifts

The QR code, or that two-dimensional futuristic bar code you have probably seen in the corners of posters or advertisements, has a number of different applications. It is used as a form of marketing and also as a way to deliver coupons or rewards to those who scan it with their … [Read more...]

Tips for Getting Your QR Code Scanned

QR codes are a powerful way to engage customers and integrate campaigns across platforms. Unfortunately, success rates for conversions tends to be abysmally low. A recent survey conducted of college students found that even though more than 80 percent of students owned a … [Read more...]

See, QR Codes Are Still Relevant!

For many, it may seem like QR codes are no longer relevant being easily toppled by apps and programs that have been added and created over the past few years. However, this is not the case; QR codes are still completely relevant and useful for businesses of all kinds. QR codes … [Read more...]

Make Your QR Code Destination Matter

Whoever said it’s not the destination but the journey that matters had never created a QR code campaign. When it comes to those little black and white boxes, destination is everything. If your destination isn’t interesting, easy on the eye and directly related to the … [Read more...]