About David J.

Here are my most recent posts

It’s Official: QR Codes Drives Higher Results than Direct Mail

QR Codes are a simple yet very effective way to engage your audience and measure the impact of your marketing assets and ROI. And with its  explosive growth this past year, QR is showing no signs of slowing down. Despite its massive growth, we’ve come across a new stat that … [Read more...]

Smartphone Coupon Usage Increased Over 100% in 2011 and 2012

According to a July study by Valassis and published by eMarketer last week, rising food and gas prices are driving 74% of US consumers to use more coupons this year. In particular, the use of mobile coupon is skyrocketing: mobile coupons or app usage increased by over 100% in … [Read more...]

ScanLife 4.3 for iOS: Give Your Code Scanner a Makeover

The all new ScanLife 4.3 is now available for iOS which gives you over 20 themes to make your barcode scanner cooler, prettier, and more personalized than ever. We added everything you would want to fit your style. … [Read more...]

iPhone Passbook: Perhaps the Best Thing for the Mobile Barcode

At ScanLife, we are extremely excited for the release of the iPhone 5 and iOS 6 for many obvious reasons. Of all the new features, the one we are most thrilled about is Passbook. We believe it’s the best thing that could happen for the mobile barcode industry because it will … [Read more...]

Vote for ScanLife at SXSW 2013

It's that time of year already where the techies and media moguls start getting pumped up for SXSW in Austin, TX. We have been involved for the past few years, and this time we are up for a speaking session, but we need your help! Public voting is now open to select our … [Read more...]

The ScanLife Transformation Begins!

Here at ScanLife, we are very excited because next week will mark the beginning of a major evolution of our apps that will change how we all discover and share information from the world around us. … [Read more...]

Let the QRgames Begin!

ScanLife is getting into the Olympic spirit with “QRgames” – launching today.  Since QR Codes are being used around London for this global event, we wanted to celebrate by rewarding you for answering some Olympic trivia. Here’s how it works: Follow us @ScanLife on Twitter … [Read more...]

Studies Show the Perfect Storm

Four separate reports have been published in the past few months that together paint a picture of how everything QR Code is now growing on the same pace. Below are some of the highlights that show how both Smartphone users and marketers are bringing it all together. … [Read more...]

Take a Bite out of Taco Bell’s Latest QR Code Campaign

After great success with their Doritos Los Tacos and MTV VMA campaigns, Taco Bell has continued its tradition of innovative QR Code implementation with the launch of their new Cantina Bell Menu. The quick serve giant has deployed ScanLife powered QR Codes as part of a print … [Read more...]

The Best QR Code Campaigns of Q2 2012

The start of a new quarter is always a good time to take a step back and reflect on the latest developments in the industry. Today is no exception, as we've hand-picked the best and most innovative QR Code campaigns from the 2nd Quarter, 2012. … [Read more...]