About David J.

Here are my most recent posts

Win with ScanLife Over the Holidays

The holidays are upon us again, and what do you need when you battle door-buster sales and crowded malls? How about an app that can scan any barcode or QR Code to help you find the very best prices, deals, and local prices? And what if you could win free stuff just by using … [Read more...]

Introducing mVision: Unlocking Data You Want to See

This week we released a completely new analytics tool that allows our customers to get more questions answered about their ScanLife powered activity. Yes, it's great to know "how many scans did I get" but what if you could go further and answer what age group and gender is … [Read more...]

Apple Continues its Love for the Barcode

It's that time of year again. New iPhones and a major new iOS upgrade are finally here. While most people are enamored by features like Touch ID and flat design, at ScanLife we are thrilled that Apple continues to throw their undeniable support at the barcode and QR Code. We … [Read more...]

The Value of a Barcode Scanner

For the longest time, the Internet has held the unique advantage of allowing users to participate in something simply by having them click on a button. It's fast, easy and takes only a fraction of the effort that dialing a phone number or filling out a reply postcard would.The … [Read more...]

Innovative Uses of QR Codes – QR Codes Done Right

When innovation happens, it's exciting. When innovation is put to good use, it's inspiring. QR Codes are really a means to an end, so when executed with a specific strategy in mind, they can really achieve some amazing results. These 10 companies have used QR Codes to do truly … [Read more...]

Mobile World Congress 2013 and what it means for Mobile Marketing

This year at Mobile World Congress, there was a sense that a new chapter was turned: smartphones penetration had shot past the 50% threshold and tablet penetration has reached 1 in 4 adults in the US. Android and iOS updates, which determine much of nowadays’ user experiences, … [Read more...]

Mobile Engagement & QR Codes Insights 2.0

QR Codes are no longer news. But linking a physical item to digital content, such as a video or social media link, with a QR Code is only half the story. To maximize ROI of a mobile marketing campaign, businesses need to understand the whole customer journey from start to finish: … [Read more...]

2012 Mobile Engagement & QR Codes Highlights

As 2012 comes to a close, it’s always good to take a step back to reflect on the evolution of everything over the past year. 12 months are an eternity in the mobile space and 2012 has been particularly full of innovations and remarkable events. Here are some of the year’s … [Read more...]

ScanLife Wins the Mashable Innovation Index!

Last week was another fun one here at ScanLife!  We won the Business award in Mashable’s Innovation Index 2012! We’re completely honored and humbled to be recognized among the prestigious group of leaders who are revolutionizing the digital and social landscape around … [Read more...]

Get Social and Get Rewarded

As the holiday shopping season continues in full swing, so the ScanLife contests! Play the “Connect with ScanLife Contests” and you could win a $200 Amazon Gift Card! Connect with Facebook Contest: Simply connect your ScanLife app with your Facebook account and you are … [Read more...]

Put a Little Heart into your Holiday Scanning

New versions of the ScanLife QR & UPC Reader for Android and iOS gives our millions of users an additional layer of information that is provided by YOU - the ScanLife community - to help you find and share the very best content from the world of barcode scanning. … [Read more...]