This year at Mobile World Congress, there was a sense that a new chapter was turned: smartphones penetration had shot past the 50% threshold and tablet penetration has reached 1 in 4 adults in the US. Android and iOS updates, which determine much of nowadays’ user experiences, … [Read more...]
Mobile Engagement & QR Codes Insights 2.0
January 25, 2013 By Leave a Comment
QR Codes are no longer news. But linking a physical item to digital content, such as a video or social media link, with a QR Code is only half the story. To maximize ROI of a mobile marketing campaign, businesses need to understand the whole customer journey from start to finish: … [Read more...]
2012 Mobile Engagement & QR Codes Highlights
December 27, 2012 By Leave a Comment
As 2012 comes to a close, it’s always good to take a step back to reflect on the evolution of everything over the past year. 12 months are an eternity in the mobile space and 2012 has been particularly full of innovations and remarkable events. Here are some of the year’s … [Read more...]
ScanLife Wins the Mashable Innovation Index!
December 18, 2012 By Leave a Comment
Last week was another fun one here at ScanLife! We won the Business award in Mashable’s Innovation Index 2012! We’re completely honored and humbled to be recognized among the prestigious group of leaders who are revolutionizing the digital and social landscape … [Read more...]
Get Social and Get Rewarded
December 12, 2012 By Leave a Comment
As the holiday shopping season continues in full swing, so the ScanLife contests! Play the “Connect with ScanLife Contests” and you could win a $200 Amazon Gift Card! Connect with Facebook Contest: Simply connect your ScanLife app with your Facebook account and you are … [Read more...]
Put a Little Heart into your Holiday Scanning
November 20, 2012 By Leave a Comment
New versions of the ScanLife QR & UPC Reader for Android and iOS gives our millions of users an additional layer of information that is provided by YOU - the ScanLife community - to help you find and share the very best content from the world of barcode scanning. … [Read more...]
It’s Official: QR Codes Drives Higher Results than Direct Mail
October 17, 2012 By Leave a Comment
QR Codes are a simple yet very effective way to engage your audience and measure the impact of your marketing assets and ROI. And with its explosive growth this past year, QR is showing no signs of slowing down. Despite its massive growth, we’ve come across a new stat … [Read more...]
Smartphone Coupon Usage Increased Over 100% in 2011 and 2012
October 1, 2012 By Leave a Comment
According to a July study by Valassis and published by eMarketer last week, rising food and gas prices are driving 74% of US consumers to use more coupons this year. In particular, the use of mobile coupon is skyrocketing: mobile coupons or app usage increased by over 100% in … [Read more...]
ScanLife 4.3 for iOS: Give Your Code Scanner a Makeover
September 19, 2012 By Leave a Comment
The all new ScanLife 4.3 is now available for iOS which gives you over 20 themes to make your barcode scanner cooler, prettier, and more personalized than ever. We added everything you would want to fit your style. … [Read more...]
