About Ben B.

Here are my most recent posts

Experts Outline Key Digital Marketing Trends for 2014

As we look ahead to the new year, we asked five marketing experts for their big trends in digital marketing for 2014. Here's what they came up with:The post Experts Outline Key Digital Marketing Trends for 2014 appeared first on ScanLife Official Blog - Global. … [Read more...]

It’s Here: The ScanLife Mobile Barcode Trend Report for Q3

The ScanLife Mobile Barcode Trend Report for Q3 has arrived! Consumer mobile engagement is dramatically on the rise—we processed nearly 24 million scans in Q3 alone! Mobile barcode marketing continues to attract a global crowd of consumers, led by value shoppers, gamers, social … [Read more...]

The Best QR Code Campaigns of 2013—So Far!

Last year, we were treated to a number of exciting and innovative QR Code campaigns, from Coca Cola and Budweiser to Proctor & Gamble and Axe. Now that we’re nearing the halfway mark for 2013, let’s take a look at this year’s brightest and best QR Code campaigns. They’re … [Read more...]

Mobile Engagement & QR Codes to the Rescue of Retail

In the long list of industries transformed by the slow but steady digitization of our societies, retail probably tops the charts. And now the mobile channel promises to complicate matters further. eMarketer’s latest mobile commerce projections (Jan 2013) gives us an idea of the … [Read more...]

Helping Marketers Deliver Mobile Engagement with QR Codes on Steroids

At Scanbuy, we like to push boundaries, break moulds, go the extra mile… you get the gist. True to our philosophy, we are all about innovating how marketers and brands execute mobile campaigns and consumer engagement. ScanLife QR Codes are capable of an ever widening range of … [Read more...]

‘Tis the Season to be Scanning [INFOGRAPHIC]

To celebrate the busiest scanning season of the year, we are thrilled to bring you the Mobile Barcode Trend Report: Holiday Shopping Edition for 2012.  This Edition illustrates the dramatic growth in scanning as compared to year prior.  It also offers key insights into the who’s … [Read more...]

How Mobile is Transforming Retail

As smartphone adoption skyrockets, so do the studies documenting its impact on shopper behavior. Among the latest additions is research by Deloitte which shows that “smartphones currently influence 5.1% of annual retail store sales, translating to $159 billion in forecasted sales … [Read more...]

Scan It, Like It & Win this Holiday Season

With the release of our latest ScanLife app, you can help the ScanLife community discover the very best by liking the items you scan. Plus, you save all of your favorites to your Facebook page for later. To get you all in the social holiday spirit, we bring to you the 'Like it … [Read more...]

Our QR Codes Speak Your Language

We are thrilled to announce our latest innovation in QR Codes which uses language detection. This dynamic QR Code action detects the language setting of the user's device to deliver content that is unique to that language. … [Read more...]

How QR Codes Mobilized the London Olympics [VIDEO and CASE STUDY]

The 2012 London Olympic and Paralympic games officially wrapped up, and ScanLife was thrilled to be a part of this global event. These Olympics marked the first time that mobile truly became part of the games in every way - social, commerce, location aware, apps - and the … [Read more...]