Amazingly, according to the October 2011 Russell Herder survey figures, 72% of mobile customers asked, know and have used QR Codes! It is interesting how RH turned the positive of 70% knowledge and use of QR Codes into a negative. Russell Herder reports the nearly 30% do not know what a QR Code is!
Even though 72% of us were busy scanning QR Codes with our smart phones, there were many other ways we were using them. Smart phones are an essential component in the QR Code experience. Take a look at how or where we have been using our smart phones when not scanning QR Codes in these infographics from Tatango.com.
Source: Tatango Mass Text Messaging
Source: Tatango SMS Marketing