Archives for March 2014

Make Your QR Code Destination Matter

Whoever said it’s not the destination but the journey that matters had never created a QR code campaign. When it comes to those little black and white boxes, destination is everything. If your destination isn’t interesting, easy on the eye and directly related to the … [Read more...]

What’s Next for QR Codes?

Grab a snack, this debate could go on for a while. Ask a cross section of marketers about the future of QR codes and you’ll find yourself caught in the crossfire as one side argues that they’re  ineffectual and the other tells you that they’re the future of … [Read more...]