Archives for October 2013

Shopper Marketing Expo and Beyond

If you play any role as an in-store marketer, then you are likely familiar with the Shopper Marketing Expo at Chicago’s Navy Pier every October. Path to Purchase Institute, the media entity responsible for the show, has done a terrific job of combining in-depth content from … [Read more...]

Shopper Marketing Expo and Beyond

If you play any role as an in-store marketer, then you are likely familiar with the Shopper Marketing Expo at Chicago’s Navy Pier every October. Path to Purchase Institute, the media entity responsible for the show, has done a terrific job of combining in-depth content from … [Read more...]

Paying With Your Phone — The Perks and The Pitfalls

Pop Quiz: You are at the game and you’re getting hungry, so you go get some food. They don’t take credit cards, you don’t have cash, and the volunteer suggests you use the PayPal app. What do you do? Grab Your Mobile Wallet Sooner or later, if you have a smartphone or tablet, … [Read more...]

It’s Here: The ScanLife Mobile Barcode Trend Report for Q3

The ScanLife Mobile Barcode Trend Report for Q3 has arrived! Consumer mobile engagement is dramatically on the rise—we processed nearly 24 million scans in Q3 alone! Mobile barcode marketing continues to attract a global crowd of consumers, led by value shoppers, gamers, social … [Read more...]