Archives for July 2013

Are QR Codes a Terrible Idea?

On retail-week.com there is an article titled "QR Codes Are A Terrible Idea. Why Is Image Recognition Even Worse?" and I have a couple of comments/questions for the author Frank Hayes. The article is shown below, with my comments/questions in italics.QR Codes Are A Terrible Idea. … [Read more...]

QR Code Scavenger Hunts Make Trade Shows & Conferences More Fun

I attended a trade show that really surprised me! There was a QR Code scavenger hunt that was not only fun to play, it made it fun to visit the different booths and linger as I waited for the next stage of the game! It appears that all you need to join the fun is a smartphone, a … [Read more...]

B2B QR Code Failure…Why?

Bemis, the product packaging company, is currently running a B2B print campaign, which features a QR Code.When the QR Code is scanned, the reader of the ad is brought to a page on the desktop version of the company's website. Nothing more, nothing less. And this strategy or … [Read more...]

5 Ways Retail Stores Can Use QR Codes

Today, retailers must go the extra mile to make sure their customers have unique in-store experiences. They have to be clever enough to appeal to new customers, retain their existing ones, and keep both interested in their products. One way retail stores can accomplish this is by … [Read more...]