Archives for May 2013

5 Benefits of QR Codes for Small Business

Each year more and more people are using smartphones. Over half of all Americans now have smartphones with more people using these devices than land lines and other mobile devices.  For marketers, the mobility of smartphones makes it possible to reach customers without any … [Read more...]

Are you Delivering Personalized Experiences to Consumer Smartphones?

According to the RTP WhitePaper Integrating Mobile Across All Touch Points, Smartphones will Influence $689 billion in Retail Store sales by 2016. They currently influence approximately $159 billion in total sales revenue and with 100s of billions of dollars at stake the … [Read more...]

Talking About Luxury Watches and QR Codes on Luxury Daily

In today's Luxury Daily, I'm quoted in an article which discusses a new QR Code-based print ad by luxury watch maker Christoper Ward. My comments and summary are in bold.Christopher Ward aims for mobile sales via QR codeBy Erin Shea May 15, 2013British watchmaker Christopher Ward … [Read more...]

4 Tips to Increase QR Code Scans

Mobile marketing has introduced us to a completely new way of promoting products to our audience.  If you have not introduced mobile marketing channels to your printed products, now is the time to start! Here are a few tips to help you incorporate QR Codes into your marketing … [Read more...]

Furniture QR Codes Go Toe-to-Toe

Every so often, I'll read a magazine and see two separate companies, both in the same industry, making use of QR Codes, and I say to myself, let's see which one of these companies gets QR Codes, and mobile in general, and which one doesn't.The two companies are Carlyle and … [Read more...]