Archives for April 2013

QR Codes and Brand Value

The other day, I had a conversation with someone about QR Codes and brand value, and it went something like this: Question: Does a QR Code in a print advertisement add value to a company's brand? 2DBS Answer: No. Question: Why not?2DBS Answer: Because QR Codes are merely a … [Read more...]

Quoted on QR Codes in Luxury Daily

In an article in today's Luxury Daily, I'm quoted about the use of QR Codes. Enjoy.Kiton bridges print, mobile via QR code experience By Erin Shea April 19, 2013 Italian apparel brand Kiton is connecting its print and mobile marketing through a QR code on its … [Read more...]

5 Tips For Better Digital Marketing

About the Author: Sarah Brooks is a freelance writer covering topics on gold and silver, small businesses and social media. We live in a digital world and are connected to our emails, Facebook and news feeds 24/7. As a small business owner, it’s important to be current on the … [Read more...]

AT&T and Scanbuy Partnership, What Does It Mean

If, at first, your company doesn't succeed, partner with another company. Such is the case with AT&T.Some time ago, AT&T developed a proprietary mobile bar code platform, which enabled companies to generate Data Matrix bar codes. The mobile bar codes were proprietary in … [Read more...]

John Foley’s Take On QR Codes In Untethered Marketing

The following is an excerpt from John Foley’s new book, “Untethered Marketing: The Role Of The Cloud And Mobile Communication.” No discussion about mobile marketing is complete without mentioning 2D barcodes. One of the most popular of these is QR codes, square two-dimensional … [Read more...]