Archives for February 2013

How Patek Philippe Likes to Waste Time

"Time is a woman's most precious commodity," says luxury watch maker Patek Philippe. But, if that's the case, why does the company like to waste a woman's time with a QR Code campaign (targeted towards women) that simply fails to deliver?    When the QR Code, a custom … [Read more...]

Taco Bell QR Code Promotion Generates 225,000 Scans

QR Codes are alive and well – and Taco Bell and ESPN have the statistics to prove it. According to an article from, the fast food chain and sporting news monster partnered up for a promotion that ran from December 20th to February 3rd. The article noted that … [Read more...]

QR Code Adoption: 2013 Trends & Statistics

QR Code trends continue to gain momentum as smartphone owners grow across the globe, and smart marketers turn to engage marketing to reach mobile consumers.  Released last month, eMarketer’s latest statistics  showcase that on average, 19% of US respondents (1 in 5) have scanned … [Read more...]

Which Mobile Bar Code Ad Is Best?

Recently, I spotted two print ads which feature a mobile bar code, one from Moen and one from Delta, both manufacturers of kitchen and bath faucets, and I thought it would be interesting to compare the ads side by side to see which one is compelling enough to move me further … [Read more...]

Mobile Engagement & QR Codes to the Rescue of Retail

In the long list of industries transformed by the slow but steady digitization of our societies, retail probably tops the charts. And now the mobile channel promises to complicate matters further. eMarketer’s latest mobile commerce projections (Jan 2013) gives us an idea of the … [Read more...]

QR Codes, Why Use Anything Else?

Ever since I began writing this blog, I've tried to remain agnostic with respect to showing support for one type of bar code format over another but, after seeing a recent print ad (see images below) from Ekornes, a Scandinavian furniture manufacturer, I believe it's finally … [Read more...]

QR Code Greeting Cards

During a quick trip to Target the other day looking for some cards for some upcoming birthdays, I saw some “scantastic” QR Code greeting cards! These are cards that have QR Codes in the designs. When you scan the QR Code, it links to a message of some sort. Now these cards are … [Read more...]