Archives for November 2012

QR Codes in the Wild: November 2012 Edition

Each month we write tons of blog posts about the QR Codes that we come across while we are out and about. This month like every other month, we saw plenty of creative ways that people are using QR Codes in their marketing efforts. Below are some of the pieces that caught our … [Read more...]

Scrapbooking and QR Codes

Scrapbooking is getting more and more popular these days. And while at the craft store the other day I happen to spot these very cool QR Code stickers called Stkr.it. They are QR Code stickers that you can put on your scrapbook pages and they allow you  to record a message  so … [Read more...]

New App, New Insights! What YOU Like.

ast week, we launched the all new ScanLife app, which allows our users to decide which QR & barcode scans they like they best. The tally of likes is visible to anyone at the top of the page after you scan a code. So after 7 days, what do people like most? Without … [Read more...]

The Great QR Code Disconnect

When I look at this current print ad from sohoConcept, I see a design aesthetic that's clean, simple, direct and somewhat sophisticated. But, when I scan the ad's QR Code, I see anything but clean, simple, direct and sophisticated. Why? Because the code scans to … [Read more...]

Sperry Top-Sider uses QR Code, Poorly

Sperry Top-Sider, the nautical shoe company, is running this print ad which features a QR Code.What's interesting about the use and display of this QR Code, which I have yet to see elsewhere, is that it includes a shortened URL address (bit.ly generated), as opposed to a … [Read more...]

Happy Thanksgiving

We want to take this time to wish you and your family a happy and safe holiday. We’d like to say Thank You to our loyal customers, friends and family at this time of the year. … [Read more...]

This QR Code Analysis Teaches A Lot

Recently, I came across a website which grades the effectiveness of QR Code-based ad campaigns with a 'Hit' or 'Miss' rating, much like my 2D Bar Code Litmus Test's 'Pass' or 'Fail' system, and in one of their analyses, I noticed a couple of comments which are worth … [Read more...]

Scan It, Like It & Win this Holiday Season

With the release of our latest ScanLife app, you can help the ScanLife community discover the very best by liking the items you scan. Plus, you save all of your favorites to your Facebook page for later. To get you all in the social holiday spirit, we bring to you the 'Like it … [Read more...]

Put a Little Heart into your Holiday Scanning

New versions of the ScanLife QR & UPC Reader for Android and iOS gives our millions of users an additional layer of information that is provided by YOU - the ScanLife community - to help you find and share the very best content from the world of barcode scanning. … [Read more...]

Black Friday Shopping and QR Codes

Black Friday… Where do you start? You either love it and stand in line with everyone else or you just stay far away from the stores for the entire weekend. This year with all of the websites that feature the Black Friday flyers, I was excited to see that more stores are using QR … [Read more...]

Different Use of QR Code

It's always interesting to see how companies choose to make use of QR Code technology. Currently, Lord & Taylor is running an in-store promotion for card applications, and displayed on the billboard is a QR Code.When a shopper scans the code, he/she is brought to a mobile … [Read more...]