Archives for October 2012

Wedding cakes and QR Codes

While planning a wedding is a lot of fun, there is no doubt about it that it is a lot of work. While I am enjoying every bit of it, this past weekend might have been one of the best parts of the planning… cake tasting!! Now I don’t know about you, but who … [Read more...]

Mobile Shopping via QR Code

OtterBox, the manufacturer of mobile phone cases, is currently running this print ad, which features a QR Code.When the QR Code is scanned, the reader of the ad is linked to, are you ready for this, a mobile optimized landing page. At the top of the page, there is product … [Read more...]

Halloween Inspired QR Code

In honor of Halloween this week, we have designed a Halloween-inspired QR Code. Scan the QR Code to find some fun Halloween facts, pumpkin carving tips, candy facts and more! … [Read more...]

QR Codes, Which One Wins

Usually, I'll review one QR-Code-based ad at a time, but today, I thought to review two ads head-to-head, one from Seiko and the other from Tissot, and see which one offers the better mobile/QR Code/brand/interactive experience.The Seiko ad.When the QR Code is scanned, the reader … [Read more...]

QR Codes become VISUAL QR Codes

There are not many people who hear those words or see that shape who say "I LOVE QR CODES". On the contrary, they often react as if they just ate a lemon. The reason for this is that QR Codes are unappealing, meaningless to most people, difficult to relate to, clutter up pictures … [Read more...]

B2B use of QR Codes…Could Be Better

Old Dominion, the freight transportation company, recently launched this print ad, which features a QR Code. Clearly, this is a B2B ad but, what's less than clear is, where's the value or benefit to the reader? Let's take a closer look. First, after scanning the code, the … [Read more...]

Estimating your Mobile Marketing Budget: A Useful Framework

Marketers have been slow to adjust and re-balance their media mix to reflect the increasingly mobile-centric world. In the next three years, investment in Mobile Advertisement will increase by 3.4% in Europe and 11.5% in North America year-on-year, barely enough to keep up with … [Read more...]

Kraft uses NFC and QR Code Side-by-Side

Over the summer, Kraft Foods, in partnership with thinaire and News America, conducted a point-of-sale (POS) pilot study, which was based on the side-by-side use of near field communication (NFC) and QR Code technology. Here's how the study was conducted. Five Safeway grocery … [Read more...]

QR Codes in the Wild: October 2012 Edition

Each month we write tons of blog posts on QReateAndTrack.com about the QR Codes that we come across while we are out and about. This month like every other month, we saw plenty of creative ways that people are using QR Codes in their marketing efforts. Below are some of the … [Read more...]

Using QR Codes on Receipts

I wanted to take a moment to highlight how QR Codes can be used to gather a very important piece of data — immediate customer feedback. While it’s certainly important for businesses of all types to find out what their customers are feeling and thinking about, this … [Read more...]

Lacoste’s QR Code and the User Experience

In the current issue of Gotham magazine, Lacoste is running an ad which features a QR Code (the code is in the lower left-hand corner of the ad, which got cut off in the picture below, sorry).The first time I scanned the QR Code, I was brought to a page which displayed a rotating … [Read more...]