Archives for September 2012

Key Upcoming Events for ScanLife

As a leader in mobile engagement, we’ll be participating in a couple of events in the next few weeks. If you’re in the neighborhood, why not drop us a visit? We’d love to talk. Mobile Marketing Live Why: The future of marketing is mobile and things are moving fast, very fast. … [Read more...]

AT&T Your QR Code Campaign Sucks

Rarely, do I write about any one company more than once, but when it comes to AT&T, I simply can't seem to help myself. Maybe it's because I am continually astounded by the way the company chooses to execute its own QR Code-based ad campaigns. Here's the latest.In the current … [Read more...]

AT&T Your QR Code Campaign Sucks

Rarely, do I write about any one company more than once, but when it comes to AT&T, I simply can't seem to help myself. Maybe it's because I am continually astounded by the way the company chooses to execute its own QR Code-based ad campaigns. Here's the latest.In the current … [Read more...]

QR Code Usage Among European Smartphone Owners Doubles Over Past Year

ComScore, a leading digital business analytics company recently released an overview of mobile commerce and QR code usage across the five largest European markets (France, Germany, Italy, Spain and the United Kingdom) following the release of a similar study in the US three … [Read more...]

Lufthansa Flies Right with QR Code

Lufthansa has been running a series of print ads which feature a QR Code, and it's nice to see a company get a QR Code campaign right for a change.When the QR Code is scanned, the reader of the advertisement is brought to a well-designed mobile website, which has the following … [Read more...]

Pantone Fall 2012 QR Code Colors

Being a designer, it is safe to say that I absolutely love color. Thus, I certainly get quite excited when Pantone comes out with their color collections each season. In an effort to bring together two things that I really like, the QR Codes below have been created in Pantone’s … [Read more...]

How QR Codes Mobilized the London Olympics [VIDEO and CASE STUDY]

The 2012 London Olympic and Paralympic games officially wrapped up, and ScanLife was thrilled to be a part of this global event. These Olympics marked the first time that mobile truly became part of the games in every way - social, commerce, location aware, apps - and the … [Read more...]

ScanLife 4.3 for iOS: Give Your Code Scanner a Makeover

The all new ScanLife 4.3 is now available for iOS which gives you over 20 themes to make your barcode scanner cooler, prettier, and more personalized than ever. We added everything you would want to fit your style. … [Read more...]

QR Codes and Business Cards – What Not To Do

Recently, I received the business card shown below, which comes from a local toy store called if i were a toy.... While it's always great to see local mom and pop shops competing with national big box retailers, and winning, it's less than great to see a business card designed in … [Read more...]

Express Uses QR Codes to Increase Customer Loyalty

This blog post starts with a confession. I stole a direct mail piece the other day. As you might expect from some of my previous posts on the blog, the reason for my thievery was simple: It had a QR Code on it! Express, Loyalty, and the Mobile Audience The direct mail piece shown … [Read more...]

iPhone Passbook: Perhaps the Best Thing for the Mobile Barcode

At ScanLife, we are extremely excited for the release of the iPhone 5 and iOS 6 for many obvious reasons. Of all the new features, the one we are most thrilled about is Passbook. We believe it’s the best thing that could happen for the mobile barcode industry because it will … [Read more...]