Archives for March 2012

Eye Opening QR Code Research

When assessing the current landscape of QR Codes, several pieces of research caught our attention: Let’s begin with a study from Google and Ipsos OTX MediaCT titled “Our Mobile Planet: Global Smartphone Users” (Feb 2012). Six thousand individuals across the US, UK, … [Read more...]

QR Code Cupcakes from CustomXM

The folks at CustomXM in Arkansas have impressed us many times in the past with their usage of QR Codes. They have included them on direct mailers, attached them to lanyards, placed them on wrapping paper, and used them to make their magazine advertisements talk. Well, now they … [Read more...]

QR Codes on an Electronic Billboard

I must send a Thank You to our VP of Sales Karen DeWolfe for sharing the QR Code below with us. Karen spotted this QR Code while she was eating at a restaurant in Boston. Yes, we typically promote the use of QR Codes on printed items — but in this case, one was incorporated … [Read more...]

Facebook, the Roof, and One Giant QR Code

There has been quite a buzz in the office over the past couple of days as word spread about Facebook’s 42 foot-wide QR Code! The giant QR Code was actually placed on the roof of one of their buildings. There is a great article on the ZDNet site that runs through a number of … [Read more...]

File This QR Code Campaign Under "What Were You Thinking?"

This Verizon out-of-home billboard, which features a QR Code (see lower left-hand corner), was spotted at a near-by shopping mall. In viewing the placement of the billboard and the way the code was generated, my question to the company's marketing/creative brain trust is, what … [Read more...]

World’s Largest Nachos QR Code

While out to eat the other night I happen to notice that the 99 Restaurants are now using QR Codes on their menus. What does the QR Code go to you might ask? The QR Code is placed on the menu next to their famous Three Cheese Nachos and links to the ” World’s Largest Nachos” … [Read more...]

Virtual Shops: From Experiment to Fruition

The latter half of 2011 was highlighted by a series of mobile-commerce experiments using QR codes. The goal was to understand the changing nature of shopping, driven by shoppers’ adoption of mobile technology. These initiatives sent a shockwave through the retail industry … [Read more...]

QR Codes and Library Programming

I read a great story about QR Codes, direct mail, and history the other day… and I wanted to make sure that you saw it too. The article, “QR Codes Extend Library Programming“, highlights how a library in Colorado Springs has incorporated QR Codes into one of … [Read more...]

We are heading to Dscoop7!

We are very excited to be heading to Dscoop7 this week! If you are going to be attending the show (visit us at booth #610) or just want to know what we are up to, scan the QR Code below to get all the details! … [Read more...]

Stand Out with a QR Code Video Resume [video]

Creative types are always looking for ways to stand out from the crowd. A plain text resume may be what the recruiter wants, but a great first impression for the person actually making the decision can move your resume to the top of the stack. When interviewing potential creative … [Read more...]

Best QR Code Campaigns of Q1 2012

Not too long ago, we selected our top QR Code Campaigns for 2011, a collection that featured some very inspired and creative work. With 2012 well on its way, it seems marketers are growing even more skilled and ambitious  in their QR efforts. So if you’re among the 86% of … [Read more...]