QR Codes Have Crazy Potential and This Video Proves It

Much has been made about the lack of QR code awareness in the U.S. but I would argue that this is a good thing. Actually it's GREAT! There is still a lot potential for QR codes and part of that is due to sheer lack of devices. A person is not going to know … [Read more...]

7 in 10 Mobile Customers Know & Have Used QR Codes

Amazingly, according to the October 2011 Russell Herder survey figures, 72% of mobile customers asked, know and have used QR Codes! It is interesting how RH turned the positive of 70% knowledge and use of QR Codes into a negative. Russell Herder reports the nearly 30% do not know … [Read more...]

QR Code Case Study from Applebee’s

When my wife asks me where I want to go out for lunch/dinner/drinks this weekend, I am going to have a hard time answering something other than Applebee’s. Why, you might be asking? Well, after reading their QR Code success story on Mobile Commerce Daily, I certainly want to … [Read more...]

Meredith Xcelerated Marketing uses Microsoft Tag

The other day, Meredith Xcelerated Marketing (MXM) launched a full-page advertisement in The New York Times and featured in the advertisement is a customized Microsoft Tag. If you cannot make out the copy in the advertisement know that it is essentially a self-promotional … [Read more...]

The Ebay Inspiration Shop QR codes

Ebay has done it! Teaming with designer Jonathan Adler, they have built a one of a kind store front in New York City that empowers mobile shoppers to buy products on their phones using QR codes. The "Inspiration" Shop is located on Park Avenue but doesn't … [Read more...]

Fresh Campaign Examples

We’ve posted our recent campaign examples from the past few months. As always, the campaigns ranged from various industries including Retail, Wireless and Quick Serve Restaurant (QSR). This set included our single biggest campaign ever, one that saw hundreds of thousands of scans … [Read more...]

Welch’s Juice Company using QR Codes

QR Codes are everywhere and by everywhere I mean I spotted one yesterday on my Welch’s Grape Juice container! Just thought I would share yet another way that QR Codes can be used on packaging. Below is a picture of the juice container featuring the QR Code. The QR Code linked … [Read more...]

QR Codes and Viruses – Setting the Record Straight

There has been a lot of humbug about QR codes that send a user to a website that prompts the user to download a virus. This is not the QR code’s fault! We need to be practicing safe browsing no matter what device or browser we are using. Here is a great article with an indepth … [Read more...]

QR Codes Viruses – Should We Panic?

In the last days an alert of a QR code virus was spread in the Internet. Twitter was full of warnings regarding the QR code virus, including tweets suggesting that this will kill QR codes. Various links covered the issue from Mashable – here  to other sites such as this. … [Read more...]

Score One for the Home Team…Microsoft uses Tag

This print advertisement for Microsoft's Office 365 makes use of what else, a Microsoft Tag, and does so rather well. Located in the lower left-hand corner of the advertisement is a black and white Tag, and next to the Tag is instructional copy and a simple call-to-action, which … [Read more...]

QR Codes for Authentication –Real Life Example

Few days after writing about using QR codes for authenticating consumer products, I came upon a real company that uses QR codes for this exact purpose. The company is called its-true and appears to be located in Germany. Here is a video explaining their system. The company claims … [Read more...]

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